What Questions Should I Ask My Digital Marketing Agency? (<meta charset="utf-8"/><meta charset="utf-8"/>Digital Marketing Agency)

Who Are Your Previous Clients? Will You Work With Us As We Set And Achieve Company Goals? How Do You Measure Success? How Will You Do The Things That We Liked About Our Last Agency? How Will You Make Sure To Avoid The Things That Frustrated Or Alienated Us About Our Last Agency? Are You Versatile Enough To Meet Our Needs? How Much Work Will You Be Outsourcing To Other Companies? Who Will We Be Working With Regularly? Do Our Personalities Match Up Well? What Project Management Tools Do You Use? How Frequently Are We Going To Be Meeting Together? What Meeting Format Will We Use? What Kind Of Availability Do I Need To Have? What Is The Right Length For Our Contract? What Is Included In Each Month Of The Contract? What Should We Expect From The On-boarding Phase? If You Could Only Use A Single SEO Tactic, What Would You Choose? How Will You Be Using Backlinks In Our Campaigns? How Do You Differentiate Between Mediocre And High-quality Backlinks? How Do You Use Each Of These Different Tools In Your Seo Strategy? Do You Have A “brand” Of Content Marketing That You Use? What Is Their Process For Building Audience Personas? What Are The Top 3 Factors That Make A Piece Of Content Or Copy Successful? Will I Be Responsible For Any Of The Content Creation? How Will You Make Sure That The Content You Create For Us Matches Our Brand Strategy? Do You Differentiate Effectively Between Content And Copywriting? Do You Focus On Short Or Long-form Blog Posts? How Do You Come Up With New Ideas? How Much Monthly Content Production Is In The Contract? How Much Content Will They Produce Per Month? When Will The Results Start To Show Up? What Metrics Will You Be Monitoring For Us? How Do You Decide Which Social Media Platforms We Should Focus On? How Do You Define A Successful Social Media Strategy? Do They Have Experience Building Brands? Do You Use Website Templates Or Create Original, Custom Designs? Do You Subscribe To Responsive Design? How Will You Ensure That Our Website Keeps Pace With The Growth Of Our Business? Will You Incorporate My Feedback Into Your Design Processes? What Do You Use For Website Analytics And How Will Those Analytics Enhance Our Conversion Rate?

$0 WEBSITE AUDIT

DIGITAL MARKETING & WEBSITE AGENCY

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ALL BUSINESSES – SMALL – MEDIUM – LARGE

PROUDLY SERVING:

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DIGITAL MARKETING & WEBSITE AGENCY

100% FREE WEBSITE AUDIT HOMEPAGE MINI-REPORT

Send me your Business Website URL, and we will give you a $0 FREE WEBSITE AUDIT HOMEPAGE MINI-REPORT!

Our $0 FREE WEBSITE AUDIT HOMEPAGE MINI-REPORT SERVICE will check:

Call-To-Action (CTA)? (Do you have Buttons/Links on the Page? Are they Optimized to Get Visitors to Click on Them?)
Title Tags? (Title Tag (Your Page Title) Match H1 (First Paragraph Title at the Top of the Page)? H1-H6 Set Up Correctly?)
Google Analytics? (Installed? Tracking Configuration Correct? You Need GA to be able to Count Your Visitors, Time Spent on Each Page, etcetera)
Optimized Image Type, XY, and Compression? (Are the Images X-Y Sized to match the size shown on the page? Are the images Compressed, so they load quickly? Are they Using the best compression image format – WebP? Jpeg?)
Is the Home Page Responsive? (Does the Page Display Well on Desktop, Tablet, and Phone?)
Page Open Speed? (Does the page Fully Open in Under 2-seconds on a Phone?)
Page Snippet? (This is the Image and Text that Appears when you do a Google Search. It should also contain Keywords and be Length Optimized.)
Bonus Check #1: Verify your website and all pages connect to a valid SSL Certificate. (If every page has an SSL Certificate, you’ll see a little padlock to the left of your URL!)
Bonus Check #2: Verify your website’s main redirects are all correctly set up. (A user entering www.YourWebSite.com, YourWebsite.com, HTTP://YourWebSite.com, HTTP://www.YourWebSite.com, HTTPS://YourWebSite.com, HTTPS://www.YourWebSite.com should all resolve to the same page of your website.)

After our $0 FREE WEBSITE AUDIT HOMEPAGE MINI-REPORT SERVICE, we will tell you how well your website did, and if we found issues, we will discuss what needs to be done to fix them.

Why Do I Need To Have My Website Checked For Problems?

There are lots of reasons, but here are a few of the most important reasons to have a Website Checkup (Website Audit):

My Website Pages Open Slowly on Phones
I Don’t Know How Many People Visit My Website
My Website Doesn’t Get Very Many Visitors
I Don’t Have Enough Customers and I Need More!
It’s Hard to Read Text on My Website on a Phone
Customer Complain About My Website
My Business Never Shows Up on Page 1 of a Google Search
Images take Forever to Open on my Website

If “Learning Why” your Website is Causing You to Potentially Lose Business Would Give You “Peace of Mind”, Tap the Button Below and Learn How to Get Our Idea To Growth Digital Marketing Agency:

“$0 FREE WEBSITE AUDIT HOMEPAGE MINI-REPORT” – NO OBLIGATION – NO CREDIT CARD.”

WEBSITE AUDIT REPORT PLANS – LEARN MORE!

HOW CAN A DIGITAL MARKETING AGENCY HELP ME?

First and Foremost, I am Here to Listen and to determine if I can Help You and Your Business.

The Key Goal I Have is to Learn “What Are the Challenges You Want Your Business to Accomplish for You?”

I Need More Customers. How Can You Help Me?
Websites and Marketing is confusing. Can you explain the process in terms I can understand?
I want all my website and Digital Marketing Agency Services “Done For Me.” Can You Do Everything at a Price I Can Afford?
How Much Do You Want Your Business to Grow in the Next 12-24-36-48-60 Months?
How Can Digital Marketing Help Grow Your Client List?
Should Facebook Be Part of Your Marketing Plan?
What is LinkedIn, and How Can It Help Me Find Clients and Staff?
Should My Customers Pay for my Products & Services through my Business Website (E-Commerce)?
What Social Media Sites Should my type of Business Use?
Should I Use Paid or Organic Advertising?
Is Blogging Regularly Important?
Should I Post Videos of Common Challenges My Clients Face that I Can Help Them Solve?
Should I Post Pricing?

WHAT DIGITAL MARKETING AGENCY SERVICES DO WE OFFER?

We are here to serve all of your Digital Marketing Agency Needs. Click any of the links below to LEARN MORE about our Digital Marketing Agency Services:

TESTIMONIALS

“Ken Has Been Truly Amazing To Work With!”

I want to thank Kenneth Ervin Young with IdeaToGrowth.com for making our new website possible. He has been truly amazing to work with and has helped make our website even better. Full of information, blogs, and go-to books to buy. Check it out at JohnStricklandInsurance.com

Georgianna Strickland

CEO, BizzeeBeeMarketing.com

“Ken Grew Revenue From A Few Million Dollars To $50M+.”

“Ken is a very smart and knowledgeable businessman and has managed large operations. At Alliance Semiconductor as GM of SRAM division, he helped create many leading-edge products and helped grow the revenue from a few million dollars to 50 plus million.”

Vijay Chaugule

Engineering Program Manager at Apple

“Ken Is A Positive Team Builder. Meetings Always Upbeat!”

“Ken is a positive team builder. Company meetings always had an upbeat, positive atmosphere due to Ken’s leadership. During my time at T-Ram, I had the chance to work with Ken closely on a project, and he always took the time to explain what he wanted so that the work would be of high quality.

Katy Yanda

Lead Developer, Automattic Inc

“I Found Ken To Be A Strong Leader With A Company Vision.”

“As the part-time Chief Financial Officer for T-RAM, I reported to the Board of the Company and to Ken Young. I found Ken to be a strong leader with a vision of how to build a company. He possessed the knowledge to perform his job, and the ability to know what he needed assistance with.”

Rich Brenner

Member Board Of Directors at Anubis Bio Corporation

“I Am Amazed At How Ken Handles Pressure And Delivers.”

“Ken is hands-on technically & his business acumen is commendable. His “outside the box” thinking brings successful solutions to complex problems. I am amazed at how Ken handles pressure and still manages to deliver. I learned a lot from Ken during my work with him and highly recommend Ken.”

Raj Uppala

Product & Marketing | Emerging Technologies | Entrepreneur | Venture Capital

GOOGLE REVIEWS

Karin Stewart

2022-02-08

Idea To Growth / Digital Marketing has been taking care of our website for some time now after we decided we need a professional to handle this important part of our business and marketing of our services. Ken Young updated our site to be more user-friendly and appealing to the public. He is an amazing "hands on" manager, and advisor to content and layout. Response time to our concerns or Issues are resolved at lightning speed. We highly recommend Idea to Growth / Digital Marketing Agency to anyone in need of upgrading and/or maintaining a professional website for their business.

Margarita Sarmiento

2022-02-03

I worked with Ken Young at Idea to Growth to set up my website. His skills and attention to details are top-notch. He was always open to my ideas and perspectives and always made himself available.

Eric Hollis

2022-02-01

I met Ken at a business club here in Tampa Fl; I needed advice on hosting and editing my website along with managing my Social Media. Ken’s text book knowledge of websites and Wordpress were impressive! Ken guided me through the process of editing and posting to my website and blogging. I highly recommend Idea To Growth as your go to organization for Digital Marketing! Regards, Dr. Eric Hollis, Ph.D.

Deon Bradley

2022-01-25

Ken began as a colleague and later became my Webmaster, Advisory Board member, Trusted Advisor, and eventually a good friend. He is a thoughtful, detail-oriented, and generous professional. His skills as an Engineer and Technology Executive, Digital Marketing, and website design skills have served my company and me well, combined with his proactive approach and great patience. Ken is systematic and persistent in his quest to solve problems and help make his client's businesses perform better through his efforts and ideas. He's a pleasure to work with, and I highly recommend you speak with him for a few minutes if you want your website to be effective.

maureen famiano

2022-01-22

Ken at Idea To Growth was very helpful creating my website. He guided me on things that we could do and thought of unique things to try to be a little different and creative. He also knows about SEO and is able to include that in the build out. Nice man willing to help & always available.

Michael Zanetti

2022-01-20

Ken is a wealth of knowledge who has real experience in business, and is not simply a coach. His real-world examples give clarity to complex issues and strikes the right balance between telling you what you should do and providing the education necessary to apply his tools and tips to your specific use case. Despite Ken’s previous success, he continues to stay up to date on the latest trends and issues which manifest with his diligence regarding SEO. In a world where Google algorithms change frequently, Ken ensures he is providing timely value to his clients.

Natalie Goff

2022-01-17

We love to share a review of a business that really exceeds expectations! Ken at Idea to Growth has done an amazing job helping our small business explode. Ken has provided incredible website design services, hosting, support & security - while also assisting with content writing over the past year. We had formally paid a company to perform SEO and digital marketing services but we’re very disappointed in the results. Ken took our business by the reigns and made suggestions that just made good sense. Idea to Growth is the absolute best choice out there if you want super efficient no nonsense help building your business. We wish there was a 6 star to add for review - he’s that good!

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GENERAL QUESTIONS

Digital Marketing involves marketing to people using Internet-connected electronic devices, such as computers, smartphones, and tablets. Digital Marketing focuses on channels such as search engines, social media, email, websites, and apps to connect with prospects and customers.

Who Are Your Previous Clients?
Will You Work With Us As We Set And Achieve Company Goals?
How Do You Measure Success?
How Will You Do The Things That We Liked About Our Last Agency?
How Will You Make Sure To Avoid The Things That Frustrated Or Alienated Us About Our Last Agency?
Are You Versatile Enough To Meet Our Needs?
How Much Work Will You Be Outsourcing To Other Companies?
Who Will We Be Working With Regularly?
Do Our Personalities Match Up Well?
What Project Management Tools Do You Use?
How Frequently Are We Going To Be Meeting Together?
What Meeting Format Will We Use?
What Kind Of Availability Do I Need To Have?
What Is The Right Length For Our Contract?
What Is Included In Each Month Of The Contract?
What Should We Expect From The On-boarding Phase?
If You Could Only Use A Single SEO Tactic, What Would You Choose?
How Will You Be Using Backlinks In Our Campaigns?
How Do You Differentiate Between Mediocre And High-quality Backlinks?
How Do You Use Each Of These Different Tools In Your Seo Strategy?
Do You Have A “brand” Of Content Marketing That You Use?
What Is Their Process For Building Audience Personas?
What Are The Top 3 Factors That Make A Piece Of Content Or Copy Successful?
Will I Be Responsible For Any Of The Content Creation?
How Will You Make Sure That The Content You Create For Us Matches Our Brand Strategy?
Do You Differentiate Effectively Between Content And Copywriting?
Do You Focus On Short Or Long-form Blog Posts?
How Do You Come Up With New Ideas?
How Much Monthly Content Production Is In The Contract?
How Much Content Will They Produce Per Month?
When Will The Results Start To Show Up?
What Metrics Will You Be Monitoring For Us?
How Do You Decide Which Social Media Platforms We Should Focus On?
How Do You Define A Successful Social Media Strategy?
Do They Have Experience Building Brands?
Do You Use Website Templates Or Create Original, Custom Designs?
Do You Subscribe To Responsive Design?
How Will You Ensure That Our Website Keeps Pace With The Growth Of Our Business?
Will You Incorporate My Feedback Into Your Design Processes?
What Do You Use For Website Analytics And How Will Those Analytics Enhance Our Conversion Rate?

Creative and digital agency hourly rates can range from $80 USD for small one-or-two-person boutique shops to $200 USD per hour or more. You can generally expect the development to cost less than design, UX, branding, SEO, and other digital marketing services.

11 Signs Your Business Needs a Digital Marketing Agency:

What You’re Doing to Bring In Customers Works Until It Doesn’t Work Anymore
There’s Just Not Enough Time In The Day
You’re Lacking Skill Sets
You’re Spending $$ On Marketing, But You Don’t Know If Your Marketing Is Working
You Have A Small Marketing Budget
Your Business Isn’t Getting New Leads
Your Competitors Are Dominating Online
You’re Not Planning Ahead
Your Website Is Outdated
Your Business Is Not On All The Key Social Media Site
You Need A Fresh Perspective

Monday – Friday, 9 AM – 5 PM ET (Closed USA Holidays)

Yes, providing thought leadership, and being active in the global marketing community is very important to our team. Our team members have spoken at universities, entrepreneur organization events, local high schools, marketing events, and conferences around the world on a variety of topics.

We work to stay on the cutting edge of digital marketing best practices, always develop new talks and slide decks, and openly share our ‘secret sauce’ from our client success in order to ensure attendees garner valuable, unique content.

Get in touch with us to discuss your conference or event. Kenneth Ervin Young, our CEO, is also available to deliver keynote presentations and group talks. If you are interested, please email – [email protected]

No, but thank you!

Are you hiring?

We’re always looking to develop relationships and meet new prospective employees.

If we’re not actively hiring at a given time, we’re still working to build up our talent bench.

CLIENT EXPECTATIONS & OUR PROCESS

Our high-level process of executing a digital marketing campaign includes the following 6 steps:

Assess
- In the Assess Stage, we will assess your current digital marketing performance to establish a benchmark and get an understanding of KPI’s such as:
  - Monthly Website Visits
  - Visit-to-Lead Conversion/Sale Percentage
  - Lead-to-Opportunity Conversion Percentage
  - Opportunity-to-Customer Conversion Percentage
  - Average Initial Order Value (IOV)
  - Average Lifetime Value (LTV)
  - Cost of Customer Acquisition (COCA)
  - Number of Customers You’re Currently Generating from Digital Efforts
  - Number of Customers You Need to Generate to Achieve Growth Objectives
- Additionally, you’ll want to answer the following questions:
  - What is our company and marketing department trying to accomplish in the next 12-24 months?
  - What important milestones do we have to hit to meet our goals?
  - What are we currently struggling with?
  - What specific problems do we solve better than anyone else?
  - Which target audiences care most about those problems?
  - In looking at our metrics, where is our growth bottleneck?
  - Is our digital platform (website, social, automation, etc.) ready to support our digital marketing efforts and, if not, what’s lacking?

Plan
- Now that there is a baseline understanding of your current digital marketing performance, we’ll move into the Plan Stage where we will collaborate on, research, and define the following:
  - Discovery — a deeper dive into your brand’s strengths, weaknesses, opportunities, competitors, etc.
  - Targeting Strategy — the top buyer personas you’re after and where to reach them online.
  - Overarching Content Strategy — the overarching content funnel needed to engage your targeted buyer personas so they naturally move from one relationship level to the next.
  - Traffic Strategy — where and how we’ll distribute content (through organic and paid methods) to make sure that your content is optimally placed in front of your targeted buyer personas.
  - Lead Generation Strategy — specific premium content and resources needed to convert buyer personas into leads in your database.
  - Lead Nurturing and Marketing Automation Strategy — the specific content and automation needed to nurture leads into opportunities/sales.
  - Measurement & Reporting Protocol — define the metrics that matter, how we’re going to measure those metrics, and how we’re going to report on those metrics.
  - Technology Requirements — define the technologies needed to empower the strategies defined above.
  - Logistics — define which team (client vs. agency) is responsible for what, follow-up action items, setting regular meeting rhythms, etc.

Build
- In the Build Stage, we’ll build the foundation needed to empower your digital marketing program. This includes:
  - Landing Page Templates
  - Email Templates
  - Digital Marketing Dashboard
  - Marketing Automation Funnel
  - Lead Generation Offers
  - Website Optimization
  - Ad Platforms
NOTE: The Assess, Plan, and Build stages will only need to be executed once. These stages have a finite “project” period of 45-60 days. Once complete, we’ll move into a monthly “service” period that includes the Drive, Optimize, and Grow stages below.
Drive
- In the Drive Phase, based on your growth objectives, resources, and budget, we’ll drive visits and engagement using some or all of the following methods: (Note: These methods are listed in priority order with the top methods driving visits and engagement much faster than the bottom methods.)
  - Email Newsletters/Blasts
  - Paid Traffic
  - Online PR/Social Media
  - Content/SEO

Optimize
- Hand-in-hand with the Drive activities, we’ll Optimize your digital marketing program for maximum performance which includes:
  - Reporting & Coaching
  - Lead Generation Offer Optimization (CTAs, Landing/Thank You Pages)
  - Ad Performance Optimization
  - CRO (conversion rate optimization)
Grow
- Once your program is up-and-running, we’ll strategize additional content and offers to engage existing and/or new buyer personas which includes:
  - Consulting on Program Growth
  - Targeted Lead Generation Offers and Related Assets
  - Content and Features to Support Buyers’ Journeys

Our onboarding process is purpose-built to ensure a smooth transition between sales, finance, and production. An easy and seamless client experience in this transition is of paramount importance.

Our process involves finalizing contracts, connecting with Accounting, assigning dedicated strategists, and conducting thorough kick-off meetings.

Finalizing Contracts:

Upon receiving a signed SOW, your New Business Strategist at Digitopia will connect with the CEO of our company to review the contract, countersign the agreement, and send it back to you for your records.

Accounting:

Within 72 hours of receiving a signed SOW, our Accounting Department will be in touch with a request for the initial payment.

Dedicated Strategist:

For multi-service clients, you will be assigned a dedicated Account Strategist as your main point of contact. Unlike the typical “overloaded Account Manager,” your strategist only leads a handful of clients. This allows each strategist the time needed to immerse themselves completely in your brand. Your strategist will act as a seamless extension of your internal team.

Initial Audit & Kickoff Meeting:

Prior to the client kickoff meeting, the team will have requested access to all necessary platforms and reporting tools, which will be used to perform an initial audit of all relevant systems and past marketing activities.

Your account team will come prepared for the workshop-style kickoff meeting (3-6 hours) with additional questions and recommendations on how to prioritize your digital marketing opportunities.

In this meeting, all stakeholders will review a detailed project/service timeline as well as examples of deliverables that will be developed within the first 8 weeks. Additionally, we’ll work through a series of discovery and planning exercises that span subjects such as: sales process and performance, marketing goals and current performance, market segmentation, buyer personas, content marketing, advertising channels, and more.

We build live, web-based reporting dashboards that act as a single client portal from which all of your digital marketing analytics are reported, giving you 24/7 access to campaign performance and total clarity.

Additionally, weekly analytics analysis is conducted by your dedicated strategist, and monthly reporting review calls are provided.

Most importantly, we provide an executive analytics layer to our reports so that key growth metrics are not glossed over.

Along with daily, as-needed communication, we will establish a standing weekly meeting with you and your key stakeholders.

This allows us to set expectations for weekly tasks, deliver incremental reports, and make quick decisions regarding timely needs.

Note: Once-a-month standing meetings may also be established based on your communication preference.

This is a very complex question which demands a thorough answer.

But, before we provide marketing budget recommendations, let’s define it: Your marketing budget refers to all costs for marketing, advertising, public relations, event marketing, and anything else you might leverage to promote the brand and drive revenue.

Based on the latest research, our expert opinions, and years of marketing experience, we, generally, recommend:

You should spend 2 to 5 percent of your sales revenue on marketing.

The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue if you’re garnering less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range. For new companies (startups), especially those in competitive markets, these numbers increase to 12 to 20 percent. For established companies, you should be spending 6 to 12 percent of gross revenue on marketing.

What about digital marketing-specific budgets?

According to Forrster Research Inc., most industries such as design and media, transportation, retail, health and beauty, real estate, information technology, agriculture and environment, and building and construction dedicate 50 to 65 percent of their overall marketing budget to digital marketing specifically.

When working with Digitopia, if you haven’t already defined an annual marketing budget, we will build one with you collaboratively. This budget will be derived from real, meaningful, benchmark data that we plug into a business math formula to determine your COCA (Cost of Customer Acquisition). Some example metrics within the formula include:

Monthly Website Visits
Visit-to-Lead Conversion/Sale Percentage
Lead-to-Opportunity Conversion Percentage
Opportunity-to Customer Conversion Percentage
Average Initial Order/Contract Value (IOV)
Average Lifetime Value (LTV)

From here, we can begin to determine necessary, profitable budgets based on your goals and benchmark data, and begin to project marketing ROI as well.

We determine success metrics for all program activities by performing a COCA (cost of customer acquisition) analysis prior to any contracting.

We consider metrics like the LTR (lifetime revenue) of our client’s customers, our client’s gross margin, LTV (lifetime value), and COCA% to determine a max COCA$ that ensures a program with eventual ROI.

For lead generation campaigns, we also consider monthly objectives like website visitors, leads, qualified leads, opportunities, and customers along with the conversion rate at each point.

Paid/direct response KPI examples would include metrics such as impression-share, CPC, CTR, landing page engagement, and conversions.

We track KPI’s through a varied tool stack that includes, Google Analytics, Shopify Analytics, HubSpot, and more.

Yes, exhaustive competitor analysis and benchmark report is a mandatory initiative/service for all new client programs.

We leverage best-in-class tools like Google Analytics, Google Trends, Ahref, SEM Rush, Raven Tools, Moz, ScreamingFrog, Majestic, Sprout Social, Spyfu, SearchMetrics, and more to deliver comprehensive peer analysis, audit reports, forecasting, and future strategy planning.

Absolutely!

If we cannot help you with your marketing needs, we will help you get in touch with someone who can.

We have built an extensive network of agency partners with who we work regularly and trust.

Yes, we work with clients all across the USA. We do not currently work with clients in non-USA countries.

We work primarily with B2B clientele, with anywhere from 2+ employees, producing 500K+ in annual revenue, that have a considered sales cycle, and a dedicated inside sales team that needs a high volume of qualified leads.

We work primarily in industries such as manufacturing, finance, professional services, software, and technology.

SEO (SEARCH ENGINE OPTIMIZATION) MARKETING

If you own a business or manage a website of any kind, you likely want target audiences to visit it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence and traffic for a website.

SEO helps you show up at the most important stage of your customer’s journey when they are actively looking for products and services you offer, or resources and information for which you have expert insights.

Our SEO approach calls for segmenting organic search traffic/queries, and therefore website engagement, into 1 of 4 buckets, Google calls these query categories “micro-moments:”

“I want to KNOW”
“I want to GO”
“I want to DO”
“I want to BUY”

We leverage industry trends and insights on the search behavior from these micro-moments to guide on-page optimization strategy for relevant pages, to build funnels, and to segment users to appropriate landing pages that are hyper-relevant to their query.

As an example, for an eCommerce client, our keyword research and focus may center around “I want to buy” intent/queries. As a result, we would optimize intent/action-based pages (product pages) around purchase-related keyword queries and topics to best serve the user and improve relevance with Google.  From each query, we can extrapolate intent.

Furthermore, each page should serve a very specific function and play a unique role in the user’s buyer’s journey whether they are in the awareness, consideration, or decision stage.

A homepage, as another example, is typically serving branded/reputation-based keyword queries and search intent, and aligns with the decision stage of the buyer’s journey.

A blog post, for example, serves education-based keyword queries and search intent, and aligns with the awareness and consideration stages of the buyer’s journey.

We work to understand how we can best position the website to serve users with relevant content at the optimal stage of their journey, identify what KPI’s should we be measuring to demonstrate increased engagement, and focus on how can we improve performance over time.

The Beginning (0-6 months):

The first 6 months of any SEO effort are almost always exclusively dedicated to fixing mistakes, fine-tuning, and closing the gap between what your website has in place and current SEO best practices.Once completed, these efforts can have ongoing and compounding benefits for years to come.

The newly accessible and optimized pages start earning rankings and traffic, which foster more links, more exposure, more sharing, and more business.

The Turning Point (6-18 months):

Eventually, the list of actionable, immediate fixes and optimizations depletes. At this point, your website will hit an “SEO Plateau.”

In order to reach the next growth plateau (between campaign months 6-18), you must invest in new strategies, such as:

New Keywords & Content
New Verticals & SERP (Search Engine Results Page) Features
Additional SERP Domination
Moving Up the Buyer Funnel
International/Multi-Language Targeting

Local SEO is a hyper-specific tactic that focuses on optimizing your website to achieve local search rankings by ensuring that your business is properly represented on review sites like Yelp, City Search, Kudzoo, and others.

Your Local SEO Expert focuses on making sure that your NAP (Name, Address, and Phone Number) are correct and consistent across these listings so Google indexes your business information and website appropriately.

SEO as a broader practice focuses on optimizing your content – your blog and your website content, in general – to ensure it’s fresh, accurate, and interesting for search engines.

CONTENT MARKETING

Yes. This is performed in-house, at no additional cost outside of the agreed-upon content development scope between IdeaToGrowth LLC and our clients.

Yes. We’re experts in developing and deploying content marketing campaigns for our clients.

Specific content deliverables include, but are not limited to: owned blog content, earned blog content placement, infographics, white papers, photo edits, video edits, landing pages, webpages, executive interviews, etc.

Yes. We offer digital content placement, blog posts, interactive content, infographic creation and marketing, directory submissions, citation creation, and competitor backlink analysis.

Yes. CRO is a primary service offering provided in-house for which we have a dedicated team. We leverage tools like Crazy Egg and Google Optimize to deliver website personalization and multi-variate testing for our clients.

We do not offer video production in-house. But, we often recommend and work closely with local video production contractors and agencies.

PAID ADVERTISING & RETARGETING

We offer paid advertising campaign management across a variety of social media and search engine platforms including:

Facebook
Instagram
Pinterest
LinkedIn
Google

First, we select a list of research-backed, optimized keywords that will be triggered by users searching in search engines like Google.

For those keywords, we develop and write advertising creative to market your products or services so that users will your advertisement when they search for relevant terms.

You will pay each time a user clicks on the advertisement and traffic is delivered to your website. This payment model is referred to as Cost per Click (CPC).

The CPC amount you will pay is dependent upon a preset “maximum bid” determined by what you’re willing to spend. Additionally, there are other factors that influence the CPC such as the quality of your advertising account structure, advertising creativity, and advertising relevance.

Upon returning your SOW, your strategist will schedule a kick-off phone call or in-person meeting with your team.

We will take over management of your campaigns at this time and follow up on the action items we outlined in our initial audit of your account and your SOW.

Generally, within 1-3 weeks of our initial kick-off call, you will have a newly-revised series of campaigns ready to launch!

Paid social media advertising works similarly to paid search advertising in the fact that cost is often accrued on a pay-per-click (PPC) basis — that is, you pay only for the traffic that is delivered to your website from the advertisement. That said, there are two noteworthy differences between paid social media advertising and paid search advertising:

Paid social media advertising targets buyers during different stages of their buyer’s journey (awareness, consideration, decision), where paid search advertising mostly targets people in the consideration and decision stages.
Paid social media advertising is “passive” in that the advertisement is delivered to people that match certain audience criteria as opposed to paid search advertising where the advertisement is delivered to people based on their “active” keyword search on websites like Google, YouTube, etc.

Our approach to developing paid campaigns depends on variables like campaign goals, buyer personas, our clients’ sales cycles, and commercial transaction type (B2B or B2C).

Optimizing lead-gen campaigns with Google Ads for B2C companies with considered sales cycles requires razor-sharp buyer personas and demographic targeting, tightly themed ad groups, testing ad copy and enticing offers, focused landing pages, and a variety of keywords.

SOCIAL MEDIA MARKETING

Facebook, Instagram, Pinterest, LinkedIn, and Twitter.

The primary benefit to having an agency manage your social media campaign is experience.

By focusing specifically on social media, agencies have the ability to stay up-to-date on current trends, tools, advertising strategy, platform changes, and know all of the ins and outs of the various intricacies of social media.

Yes. Social media works for every company.

Social media allows one-to-one brand-buyer relationships to be developed and maintained like no other advertising channel.

Furthermore, platforms like Facebook, Instagram, and LinkedIn are equipped with some of the largest audiences and most advanced analytics data in the world.

You can identify your target audience on a hyper-granular level to provide timely, personalized, custom experiences with your brand that will drive long-term brand awareness and engagement.

EMAIL MARKETING

Yes. We have experience with HubSpot, Marketo, Pardot, MailChimp, and Constant Contact.

However, we primarily leverage HubSpot’s email marketing and automation tools to manage email marketing and lead nurturing campaigns for our clients. We build templates, workflows, and automation. Additionally, we offer list management and comprehensive reporting to help you make informed decisions.

We can work with any list size.

We’ve worked with startups whose main goal was list growth and development, growing them from zero subscribers to more than two thousand in 90 days.

We’ve also worked with clients who had lists of hundreds of thousands of emails and worked to segment, optimize, and grow their lists in alignment with larger digital campaign objectives.

We work with HubSpot, GMass, MailChimp, and Constant Contact.

Our clients work with us and we send anywhere from 1-12 emails per month. These emails include promotional emails, sales emails, and/or newsletters.
We also build workflows and set up life-cycle emails such as welcome series, win-back emails, transactional emails, and triggered emails that are automated.

BILLING & CONTRACT TERMS

Bank Transfers:

This is an easy and secure way to pay. You will submit your bank information electronically (using Stripe) when you receive your invoice via email.

Check:

For monthly services, invoices will be sent electronically 30 days prior to the recurring campaign date in order to receive payment upon the recurring service date.

Note: if paying by check, work begins once payment has been received and funds deposited.

Credit Card or Debit Card:

We accept Visa, Mastercard, Discover, and American Express for invoices that are less than $1,000.

We use Xero and Stripe for invoicing and accounting. Invoices are set up with the payment schedule and terms as described in your signed master services agreement (MSA).

Initial invoice(s) will be sent out within the first few days of signing, with the option of paying via ACH directly from the invoice.

There are three types of potential SOW’s that may be established between Idea To Grwot LLC and its clients.

Project SOWs:

Project SOWs are services that start and complete over four (4) or more weeks. In order to commence the SOW, a payment of 50% of the total investment is due on or before the date of the kick-off workshop (“kick-off”). The second and final invoice for the remaining balance of the total investment will be sent when the scope of work is complete. This invoice is “due upon receipt.” Project SOW’s are priced at a flat rate. Project pricing can vary greatly ($10k-100k) due to the amount of work that a client may or may not need to establish their foundation, or what we call an “ecosystem.”

On-Demand SOWs:

On-Demand SOWs are services that start and are complete in less than four (4) weeks. Payment is due upon completion of an On-Demand SOW. On-Demand SOWs are priced hourly. Hourly rates range from $125-200 per hour, depending on the service requested.

Recurring Service SOWs:

Recurring Service SOWs are services that repeat on a monthly basis. Payments are due on or before the 1st of each service month. Recurring Service SOW’s are priced at a flat rate on a monthly recurring basis. Recurring service pricing can vary greatly ($10k-50k per month) due to the number of areas of our client’s “ecosystem” that we manage and execute. Our pricing does not include advertising spend as those fees are paid directly to advertising channels.

Pay-for-Performance

We do not offer pay-for-performance terms with our agreements due to the long-term approach of a quality program. For this reason, only a small percentage of your investment can be measured for ROI within the same period that the investment was made – the majority of your investment will result in assets that drive audience growth long after our work is done.

Contact your primary contact as defined in your contract via email to request a cancellation of services.

Recurring Service SOW’s must be terminated with at least 90 days’ written notice (a “rolling 90” agreement).

HAVE QUESTIONS? READY TO ORDER?

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