PAY PER CLICK SERVICE

PAY PER CLICK SERVICE

PAY PER CLICK SERVICE

Pay Per Click Service (PPC Service) is a method of internet marketing in which advertisers pay a fee each time someone clicks on an ad. PPC is a way of “buying visits” to your website rather than attempting to earn those visits “organically.”

Search Engine Advertising is one of the most popular forms of Pay Per Click Service (PPC Service). It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword related to their business offering.

For example, let’s bid on the keyword “Outsourced General Counsel” for the firm Magis Law Firm. You can see our ad shows up in the top spot on Google results.

PPC-Magis-Law-Firm
PPC – Magis Law Firm

Every time a visitor clicks our ad, they redirect to our website. We then have to pay the search engine a small fee.

When your PPC is working correctly, the fee is trivial because the visit is worth more than what you pay for it.

In this example, we pay $8.45 for a click. But the click results in an $800 sale. We’ve made a hefty profit. Who doesn’t want to do this all day?

HOW IS COST-PER-CLICK (CPC) CALCULATED?

One calculates the average cost-per-click (avg. CPC) by dividing your clicks’ total cost by the total number of clicks.

WHAT IS THE AVERAGE CPC?

The Average Cost Per Click (CPC) in Google Ads is between $1 and $2 on the Search Network. The average CPC on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click.

PRICES

We offer our Pay-Per-Click (PPC) Service starting at a very low $199.00, plus the Monthly PPC spend with PPC networks.

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FAQ

A Business Model Whereby A Company That Has Placed An Advertisement On A Website Pays A Sum Of Money To The Host Website When A User Clicks On To The Advertisement.

Pay-Per-Click (PPC) Is An Online Advertising Model In Which An Advertiser Pays A Publisher Every Time An Advertisement Link Is “Clicked” On. Alternatively, PPC Is Known As The Cost-Per-Click (CPC) Model. The Pay-Per-Click Model Is Offered Primarily By Search Engines (e.g., Google) And Social Networks (e.g., Facebook).

PPC Stands For Pay-Per-Click, A Model Of Internet Marketing In Which Advertisers Pay A Fee Each Time One Of Their Ads Is Clicked. For Example, If We Bid On The Keyword “PPC Software,” Our Ad Might Show Up In The Very Top Spot On The Google Results Page.

For Most Businesses, A 5:1 Revenue-To-Ad Ratio Is Considered Acceptable. This Means For Every Dollar Spent In Advertising, Five Dollars In Revenue Is Produced. A 20% Cost-Per-Acquisition, Or CPA, Is Another Way Of Expressing This Ratio.

PPC Can Be Extremely Effective For Small Budgets. You Can Use PPC To Target Visitors At All Stages Of The Buying Funnel. Start By Focusing On The Key Words People Type In When They Are Ready To Buy. The Lower In The Funnel, The Higher Conversion Rate You Should Expect.

Some YouTube Ad Formats Can Be Skipped By Viewers After They Play For A Few Seconds; Others Are Non-skippable. YouTube Ads Can Be Pay-Per-View (PPV) Or Pay-Per-Click (PPC) Based On Their Length And Placement.

  • Cost-Effective – Because You Only Pay When A User Actually Reaches Your Website, It Can Be Good Value For Money. You Can Choose To Spend As Much Or As Little As You Like
  • Targeted – You Can Choose Your Audience According To Demographics Like Location, Language And Device

The Average Cost Per Click (CPC) In Google Ads Is Between $1 And $2 On The Search Network. The Average CPC On The Display Network Is Under $1. The Most Expensive Keywords In Google Ads And Bing Ads Cost $50 Or More Per Click.

Is It Better To Have A High Or Low CPC? You Always Want To Have A Low CPC. A Low CPC In Marketing Means You Can Allow More Clicks For Your Budget, Which Means More Potential Leads. It Also Ensures That You Have A High Return On Investment (ROI) Because You’ll Earn Much More Money Back Than You Spent.

We believe it best to create an overall Digital Marketing Plan Or Review Your Current Plan Whenever You Add Or Change A Service. Take a moment and consider these other Digitial Marketing Services:

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PS: In March 2021, I completed the two-dose Covid-19 vaccination. In October 2021, I completed the 3rd dose booster shot. In F2F in-person meetings, I am happy to wear a mask upon request. We can meet at your office or a coffee shop convenient to you.

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