SEO SERVICES
We proudly offer our clients affordable SEO services designed to help you grow your business stronger!
SEO is short for Search Engine Optimization.
Search engine optimization is a technical way of saying that each web page follows rules designed to give visitors a pleasant and helpful experience.
Why is SEO important to my business success?
People are busy. THEY DON’T HAVE TIME TO WADE THROUGH GOBS OF USELESS MARKETING INFORMATION. THE WEBSITE VISITORS READY TO BUY YOUR PRODUCT OR SERVICE ARE “HUNTERS.” THE VISITORS NOT PREPARED TO PURCHASE BUT SEEK “EDUCATIONAL INFORMATION” BEFORE MAKING A PURCHASE ARE “GATHERERS.” THIS CONCEPT GOES BACK TO THE DAYS WHEN HUMANS LIVED IN CAVES. THE WORK OF SURVIVAL WAS BROKEN UP BETWEEN THE HUNTERS AND THE GATHERS.
As a business, you must satisfy both hunters and gatherers.
We proudly offer our clients affordable SEO services designed to help you grow your business stronger!
SEO is short for Search Engine Optimization.
Search engine optimization is a technical way of saying that each web page follows rules designed to give visitors a pleasant and helpful experience.
Why is SEO important to my business success?
People are busy. THEY NEED TO WADE THROUGH GOBS OF USELESS MARKETING INFORMATION. THE WEBSITE VISITORS READY TO BUY YOUR PRODUCT OR SERVICE ARE “HUNTERS.” THE VISITORS NOT PREPARED TO PURCHASE BUT SEEK “EDUCATIONAL INFORMATION” BEFORE MAKING A PURCHASE ARE “GATHERERS.” THIS CONCEPT GOES BACK TO THE DAYS WHEN HUMANS LIVED IN CAVES. THE HUNTERS AND THE GATHERS BROKE UP THE WORK OF SURVIVAL BETWEEN THEMSELVES.
As a business, you must satisfy both hunters and gatherers.
HUNTERS WANT TO:
- Know they’ve found the product or service that meets their needs;
- Know that the product or service is of high quality.
- Know that your offering is at a competitive and fair price.
- Know that your business is trustworthy.
- Your website must make it “easy to buy” online or transparent that it’s “easy to buy” at your physical store.
Gatherers want to know the same things!
GATHERS ARE “GATHERING THE INFORMATION.” THEY NEED TO MAKE A PURCHASE DECISION IN THE FUTURE QUICKLY. IF YOUR WEBSITE SATISFIES THE ABOVE NEEDS, THE GATHERERS WILL RETURN TO YOUR BUSINESS WHEN THEY TRANSFORM INTO “HUNTERS.”
AT A BUSINESS OWNER’S LEVEL, HOW DO YOU ACCOMPLISH THESE THINGS?
- Know what your readers want and give it to them
- Act in a way that cultivates user trust
- Make expertise and authoritativeness clear (No $1000 words!)
- Make your site attractive and functional (Helpful images; bullying Lists)
- Provide an appropriate amount of content for your subject (no TLDR)
- Avoid distracting third-party advertisements
- Use links wisely
- Hire an SEO Expert to implement (You don’t do surgery on yourself, do you?)
WHAT ARE THE 3 TYPES OF SEO SERVICES THAT I NEED FOR A SUCCESSFUL OUTCOME?
There are three fundamental types of SEO that your business needs to excel at:
- ON-PAGE SEO
- TECHNICAL SEO
- OFF-PAGE SEO
- ON-PAGE SEO
On-page SEO relates to your website’s “visual and textual” content.
On-page SEO includes strategies to optimize each page on a website. These factors help search engines understand the content topic and see that the website is a valuable source that people would want to find.
On-Page SEO includes:
- Content Quality
- Content-Length
- Proper Keyword Usage
- Consistency of Publication
- Proper URL Structure
- Headers (H1-H6)
- Title Tags
- Meta Descriptions
- Text Formatting
- Image Optimization
- Internal Links
- External Links, Anchor Text Links
- On-Page User Experience
- and more
