LINK BUILDING SERVICE

Link building is acquiring hyperlinks from other websites that “link” to your website.

A hyperlink (aka “link”) is a method for users to navigate between web pages on the Internet. Search engines like Google and Bing use links to “crawl” the web. Search engines will crawl the links between the individual pages on your website and the links between entire websites. The underlined word “crawl” above is a “link” to its definition in Wikipedia.

Inbound links (aka backlinks or external links) are HTML hyperlinks between websites. Some say links are the currency of the Internet. They are reputation-builders.

For example, let’s say you went on a trip and asked five random people on the street, “Who had the best ice cream shop?”

If they all replied, “The Frozen Sweets Shop on Baker Street,” you would feel confident that Frozen Sweets is the best ice cream shop in town. Links do that for search engines.

Digital marketers deliberately build not all links. One can create links for a range of reasons. These reasons include sharing a story with a friend or a link to the latest toy on Amazon.

Acquiring links that you didn’t ask for is the goal of SEO. You can get links to your products and services by making link-worthy content.

You can also leverage various link-building techniques to build your authority, increase your chances of ranking well, and get traffic from organic searches.

There are two fundamental ways search engines use links:

• Discover new web pages, which they share in their search results
• Help in the ranking process of your web page

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