PAY PER CLICK SERVICE
A pay-per-click (PPC) service is a method of Internet marketing in which advertisers pay a fee each time someone clicks on an ad. PPC is a way of “buying visits” to your website rather than attempting to earn those visits “organically.”
Search engine advertising is among the most popular pay-per-click (PPC) service forms. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword related to their business offering.
For example, let’s bid on the keyword “outsourced general counsel” for the Magis Law Firm. Our ad shows up in the top spot on Google results.
When your PPC works correctly, the fee is trivial because the visit is worth more than you pay.
In this example, we pay $8.45 for a click. But the click results in an $800 sale. We’ve made a hefty profit. Who doesn’t want to do this all day?
A pay-per-click (PPC) service is a method of Internet marketing in which advertisers pay a fee each time someone clicks on an ad. PPC is a way of “buying visits” to your website rather than attempting to earn those visits “organically.”
Search engine advertising is among the most popular pay-per-click (PPC) service forms. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword related to their business offering.
For example, let’s bid on the keyword “outsourced general counsel” for the Magis Law Firm. Our ad shows up in the top spot on Google results.
Every time visitors click on our ad, they are redirected to our website. We then have to pay the search engine a small fee.
When your PPC works correctly, the fee is trivial because the visit is worth more than you pay.
In this example, we pay $8.45 for a click. But the click results in an $800 sale. We’ve made a hefty profit. Who doesn’t want to do this all day?
HOW IS COST-PER-CLICK (CPC) CALCULATED?
One calculates the average cost per click (avg. CPC) by dividing your clicks’ total cost by the total number of clicks.
WHAT IS THE AVERAGE CPC?
The average cost per click (CPC) of Google ads on the search network is between $1 and $2. The average CPC on the display network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click.
