SEARCH ENGINE MARKETING SERVICE

SEM is one of the most effective ways to grow your business in a competitive marketplace.

Millions of businesses are all vying for the same eyeballs. It’s never been more important to advertise online. SEM is one of the most effective ways to promote your products and grow your business.

SEM is marketing your business using paid advertisements on search engine results pages (or SERPs).

Advertisers bid on keywords that users of search services such as Google and Bing enter when looking for certain products or services. Buying keywords gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

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SEM is one of the most effective ways to grow your business in a competitive marketplace.

Millions of businesses are all vying for the same eyeballs. It’s never been more important to advertise online. SEM is one of the most effective ways to promote your products and grow your business.

SEM is marketing your business using paid advertisements on search engine results pages (or SERPs).

Advertisers bid on keywords that users of search services such as Google and Bing enter when looking for certain products or services. Buying keywords gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

SEM EXAMPLES

Ads using these keywords are named Pay-Per-Click (PPC) ads.

PPCs come in a variety of formats. Some PPC ads are text-based. Others, such as product listing ads (PLAs, also known as shopping ads), are more visual and product-based. PLAs allow consumers to see important information at a glance, such as prices and reviews.

SET YOUR SEM STRATEGY

There are five critical components to SEM success:

  • Keyword Intent
  • Keyword Volume and Competition
  • Your Content Copy
  • Keyword Cost
  • Account and Campaign Structure

SEM’s strength is allowing advertisers to place ads in front of motivated customers. No other advertising platform can do this. Ad placement is why search engine marketing is such a compelling way to grow your business.

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