MARKETING NEWSLETTER SERVICE

Do you remember the company’s newsletter?

Businesses started doing a monthly newsletter back in the time of the Romans.

Newsletter marketing is the practice of companies sending informational and product-focused content. We send newsletters via a digitally emailed letter to a subscriber list comprising leads and existing clients.

newsletter is a communication tool. Businesses share the newsletter’s relevant information with their customers, prospects, and subscribers.

Newsletters give you direct access to your audience’s inbox. Direct access to your audience allows you to share engaging content, promote sales, and drive traffic to your website.

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SKU: marketing-newsletter-service Category:

Description

Do you remember the company’s newsletter?

Businesses started doing a monthly newsletter back in the time of the Romans.

Newsletter marketing is the practice of companies sending informational and product-focused content. We send newsletters via a digitally emailed letter to a subscriber list comprising leads and existing clients.

newsletter is a communication tool. Businesses share the newsletter’s relevant information with their customers, prospects, and subscribers.

Newsletters give you direct access to your audience’s inbox. Direct access to your audience allows you to share engaging content, promote sales, and drive traffic to your website.

Businesses still send a regular newsletter to their leads and clients in today’s world.

Why?

Because newsletters work! Magazines and old-fashioned newspapers are just a variant of old-fashioned newsletters.

Newsletters help build “habits.” For example, getting a business newsletter that entertains or educates is a powerful habit that helps build trust. Trust often leads to you closing that sale vs. your competitor.

HOW WE WRITE NEWSLETTERS

  • Evaluate if an email newsletter is the right business “fit.”
  • Determine the right kind of newsletter
  • Balance your newsletter to be 90% educational and 10% promotional
  • Set expectations on your Subscribe page
  • Make a creative email subject line
  • Pick one Call-To-Action (CTA)
  • Keep the design simple and copy-focused
  • Make sure images have alt text (ADA Compliance)
  • Make it easy to unsubscribe
  • Test, test, then test some more!

Your written content needs to address the critical queries that a potential customer may have. In a Google search, the written content must also be Search Engine Optimized to “Get Ranked” (get on page 1). If not, Google Search will never “discover” your written content.

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