USE OF AMP – GOOGLE RANKING FACTOR?

AMP (Accelerated Mobile Pages) is a Google web component framework that you can use to easily create user-first websites, stories, emails, and ads. It was created by Google as a way of displaying content on mobile devices faster even with very low internet connection speeds.

Google AMP is a web framework designed for speed and can help your site’s Web Vitals. Google’s Page Experience ranking factor requires that your Web Vitals are good for 75% of your visitors, spread over mobile and desktop. When AMP was introduced, if you have many mobile users, then implementing AMP can help.

If you look at AMP by itself, then AMP is not a ranking factor. However, as discussed previously, it can help with the new Page Experience ranking factor.

Below is an example of the use of Google AMP.

Many claim that since AMP is a Google service, it must be a ranking factor. The claim here is straightforward – AMP gives pages a ranking boost in Google’s search results.

Google used to rank web pages with Google AMP integration higher because the user experience as AMP pages clearly loads faster than the actual website. Google made AMP a ranking factor right after its release, but they reversed their ranking policy on AMP over time.

However, Google AMP pages are hosted on Google AMP Cache servers. This means that any domain authority or backlinks you generate for your Google AMP pages won’t be transferred to your actual website, but to Google. Yuck!

Plus, using Google AMP means sacrificing a lot of the elements on your web pages. Google AMP is all about speed and efficiency. So, creative elements are restricted.

According to one source, plus Google itself, “Google kills AMP; Google AMP is not a ranking factor anymore”.

Twitter no longer supports AMP links.

With the launch of the Page Experience Update, Google made a number of changes that suggest it’s trying to move away from AMP.

https://support.google.com/webmasters/answer/7320015?hl=en

https://validator.ampproject.org/

https://chrome.google.com/webstore/detail/amp-validator/nmoffdblmcmgeicmolmhobpoocbbmknc

CONCLUSION: NOT A GOOGLE RANKING FACTOR

https://www.searchenginejournal.com/ranking-factors/amp-google/

https://www.thewebmaster.com/accelerated-mobile-pages/

https://www.digitalphablet.com/digital-marketing/google-kills-google-amp/

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USE OF AMP – GOOGLE RANKING FACTOR?