SAME URL PARAMETERS – 1 BIG GOOGLE RANKING FACTOR?

SAME URL PARAMETERS – GOOGLE RANKING FACTOR?

SAME URL PARAMETERS – 1 BIG GOOGLE RANKING FACTOR?

URL Parameters (known also as “query strings” or “URL query parameters”) are elements inserted in your URLs to help you filter and organize your content or track information on your website.

Incorrectly configured URL parameters can cause of variety of issues, from creating duplicate content to keyword cannibalisation and wasting precious crawl budget.

Query strings of tracking parameters are common. They’re often used by digital marketers to monitor where traffic comes from, tracking their social strategy, ad campaign, or newsletter.

According to Google Developers, there are two types of URL parameters:

1. Content-modifying parameters (active): Parameters that modify the content displayed on the page (e.g. to send a user directly to a specific product called ‘Dog Biscuits’)

http://domain.com?productid=dog-biscuits

2. Tracking parameters (passive) for advanced tracking: parameters that will pass information (i.e. which network it came from, which campaign or ad group etc. — but won’t change the content on the page. e.g. Used to track traffic from a newsletter)

https://www.domain.com/?utm_source=newsletter&utm_medium=email

Below is an example of the use of ‘Same URL Parameters’.

SAME URL PARAMETERS – GOOGLE RANKING FACTOR?
SAME URL PARAMETERS – GOOGLE RANKING FACTOR?

To identify a URL parameter in your query string, refer to the portion of the URL that comes after a question mark (?). URL parameters are made of a “key” and a “value”, separated by an equal sign (=). If you have multiple parameters, they are each then separated by an ampersand (&).

URL parameters are the parts of the address of a web page often visible after a question mark (?), ampersand (&), equals (=) or other attribute. Parameters might also be referred to as “query strings” and are commonly used on e-commerce websites. And they can cause serious confusion and problems when it comes to indexing your website if not handled correctly.

Easiest is to visually look for the “?” after the slash character in a string to ID if the URL as URL Parameters.

CONCLUSION: LIKELY A DIRECT RANKING FACTOR

https://www.semrush.com/blog/url-parameters/

https://www.hallaminternet.com/avoiding-the-seo-pitfalls-of-url-parameters/

https://www.searchenginejournal.com/technical-seo/url-parameter-handling/#:~:text=What%20Are%20URL%20Parameters%3F,page%20by%20using%20an%20ampersand.

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