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SEO SERVICES

FREE SEO ANALYSIS
How Does Your Website Rank?

WHY ANALYZE YOUR WEBSITES SEO?

SEO & SERP

Search Engine Optimize your website to maximize your Search Engine Results Pages Ranking.

UX

Check your website to improve User eXperience and increase their time-on-page.

PERFORMANCE

Check your website to minimize page open times on users phone, laptop, and desktop devices.

SECURITY

Check your website security to keep you and your users safe when visiting or making purchases.

SOCIAL MEDIA

Check your website for its social media optimization to helmaximize visitors.

Is your website not delivering enough visitors to Grow Your Business?

IDEA TO GROWTH: HELPING YOU GROW YOUR BUSINESS STRONGER!


SEO SERVICES

We are proud to offer our clients a suite of affordably-priced SEO Services designed for Helping You GROW Your Business Stronger!

SEO is short for Search Engine Optimization.

Search Engine Optimization is a technical way of saying that each of your web pages follows a set of rules designed to give your visitors a pleasant and helpful experience.

WHY IS SEO IMPORTANT TO MY BUSINESS SUCCESS?

People are busy. They don’t have time to wade through gobs of useless marketing information. The website visitors who are ready to buy your product or service are “Hunters.” The visitors who are not prepared to purchase but seek “educational information” before making a purchase are “Gatherers.” This concept goes back to the days when humans lived in caves. The work of survival was broken up between the Hunters and the Gathers.

As a business, you need to satisfy both Hunters and Gathers.

Hunters want to:

  • Know they’ve found the product or service that meets their needs;
  • Know that the product or service is of high quality;
  • Know that your offering is at a competitive and fair price;
  • Know that your business is Trustworthy.
  • Your website must make it “Easy to Buy” online or clear that it’s “Easy to Buy” at your physical store.

Gatherers want to – Know the same things!

Gathers are “gathering the information” they need to make a purchase decision in the future quickly. If your website satisfies the above needs, the Gatherers will return to your business when they transform into a “Hunter.”

At a business owner’s level, how do you accomplish these things?

  • Know what your readers want and give it to them
  • Act in a way that cultivates user trust
  • Make expertise and authoritativeness clear (No $1000 words!)
  • Make your site attractive and functional (Helpful images; Bullit Lists)
  • Provide an appropriate amount of content for your subject (no TLDR)
  • Avoid distracting 3rd-party advertisements
  • Use links wisely
  • Hire an SEO Expert to implement (You don’t do surgery on yourself, do you?)

WHAT ARE THE 3 TYPES OF SEO SERVICES THAT I NEED FOR A SUCCESFUL OUTCOME?

There are 3 fundamental types of SEO that your business needs to excel at:

  • ON-PAGE SEO
  • TECHNICAL SEO
  • OFF-PAGE SEO

1. ON-PAGE SEO

On-Page SEO relates to the “visual and textual” content of your website.

On-Page SEO includes strategies to optimize each individual page on a website. These factors help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.

On-Page SEO includes:

  • Content Quality
  • Content-Length
  • Proper Keyword Usage
  • Consistency of Publication
  • Proper URL Structure
  • Headers (H1-H6)
  • Title Tags
  • Meta Descriptions
  • Text Formating
  • Image Optimization
  • Internal Links
  • External Links, Anchor Text Links
  • On-Page User Experience
  • and more

How Does IdeaToGrowth Help You With On-Page SEO?

First, we identify the keywords for each page that we should target.

Second, we suggest blog article ideas. These are based on keyword research, what people are looking for in your industry, what searches are trending, and other such data. You can take these blog suggestions and write them yourself. Or you can get the IdeaToGrowth Content Team to write them for you.

Third, we also make suggestions for the copy on Product Pages and Category Pages, the meta descriptions, page titles, and more. Then we can re-write the content and update the images of the page to maximize the Search Engine Ranking potential.

2. TECHNICAL SEO

Technical SEO relates to the “non-content” aspects of your website.

Technical SEO includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a website’s readability (making it easy for search engines to crawl and better understand the site). It provides a good user experience, helping search engines see that the site is high quality. A good user experience is also important for visitors and can affect overall traffic and engagement rates.

Technical SEO includes:

  • Site Speed (Page Fully Open Time)
  • Ensure Each Page Uses SSL
  • Each Page is Mobile-Friendly
  • Site Architecture (Navigation, breadcrumbs, URLs, and sitemaps)
  • Eliminate Duplicate Content
  • Structured Data (Tags, featured snippets, rich snippets, image, and video carousels, knowledge boxes, and more)
  • Security (Wordfence, Cloudflare)
  • Consider Enabling AMP
  • Register Google Search Console
  • Register Bing Webmaster Tools
  • Crawlability (XML Sitemap & Robots.txt files)
  • Check/Fix Keyword Cannibalization
  • Check/Fix Robots.txt File
  • Check/Fix Duplicate/Missing Metadata
  • Check/Fix Metadata Length
  • Check for Broken Links

How Does IdeaGrowth Help You With Technical SEO?

First, we check your website speed using a variety of tools including Google Page Speed Insights. If your website pages take more than 3-seconds to fully open on a phone connecting at 3G speeds (typical inside any building or home on a cellular connection, outside in a city, or rural areas), visitors will “bounce” (click and go to a competitors website) to another website that offers faster page open speeds.

Second, we check every page to make sure it looks great on phones, tablets, and laptops. That is what “mobile-friendliness” is all about.

Third, we make sure all the pages that you want the search engines (Google, Bing, others) to know about are “indexable” and being “crawled” by the search engines regularly.

Fourth, we report on broken links, site architecture, structured data, and XML site mapping, to show you how you can make your site look better to Google’s bots, and to feel better for people when they land on your page.

Fifth, we make sure your website has the right security settings to protect you and your visitors from hackers. This includes a active SSL

3. OFF-PAGE SEO

Off-Page SEO relates to strengthening the influence and relationship your website has with other websites.

Off-Page SEO includes It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.

Most Off-Page SEO relates to acquiring high–quality backlinks. A large volume of links pointing to your website from relevant, authoritative sites shows search engines that your site is valuable and established. You can acquire these trust signals via a variety of link-building and guest posting tactics.

Off-Page SEO includes:

  • Social Media Leverage
  • Do-Follow Links
  • Create & Share Infographics
  • Brand Mentions
  • Forums
  • Influencer Outreach
  • Social Bookmarking
  • Questions & Answers
  • Links From Guest Posting
  • Press Releases
  • Commenting
  • Broken Link Building
  • Social Networking
  • Content Marketing
  • Newsletters

How Does IdeaGrowth Help You With Off-Page SEO?

First, we help you with the creation of a backlink strategy. We get your content out onto various websites and in the eyes and minds of other authoritative websites and encourage them to link back to you, increasing your Page Authority.

Our SEO experts use best-in-class SEO tools to find websites perfect to link back to your website, only involving websites with a high Page Authority (PA). We make sure you’re getting helpful backlinks for your investment.

USE ALL 3 TYPES OF SEO TO IMPROVE YOUR MARKETING STRATEGY

To create SEO that leads to Lead Generating Results, you can’t focus on just one of the three ranking factors. You need to use all 3 types of SEO in conjunction with each other to give your website the best chance at showing up ON PAGE 1 in search.

Idea To Growth does this for you in each of our SEO Services. Please choose the one that best fits your business needs and budget.

Google Search Algorithm Ranking Factors

Google is known to look at over 200 factors when it comes to Ranking Your Pages when someone does a Google Search.

We look at the industry expert First Page Sage who began conducting a continuous study of Google’s algorithm beginning around 2010 and for the last several years has published its results publicly. Below is their latest data:

SERP FACTOR

SERP %

  • Consistent Publication of Engaging Content (On-Page SEO)
  • 26%
  • Keywords in Meta Title Tags (On-Page SEO)
  • 17%
  • Backlinks (Off-Page SEO)
  • 15%
  • Niche Expertise (On-Page SEO)
  • 13%
  • User Engagement (On-Page SEO)
  • 11%
  • Internal Links (Technical SEO)
  • 5%
  • Mobile-Friendly / Mobile-First Website (Technical SEO)
  • 5%
  • Page Speed (Technical SEO)
  • 2%
  • Site Security / SSL Certificate (Technical SEO)
  • 2%
  • Schema Markup / Structured Data (Technical SEO)
  • 1%
  • Keywords in URL (Technical SEO)
  • 1%
  • Keywords in Header Tags (Technical SEO)
  • 1%
  • Keywords in Meta Description Tags + 19 Other Factors (On-Page SEO, Technical SEO)
  • 1%

The biggest weighting factors are the first five, making up 82% of the total SERP Ranking factor. However, the remaining 18% can often be the tie-breaking difference in whether you rank above, or below, one of your competitors. In other words, you can’t ignore any of the ranking factors if you want to get onto and stay on page 1 of Google Search.

WEBSITE SEO SERVICE

Did you know that Website SEO is the process of Improving the Quality and Quantity of Website Traffic to your Website or Web Page from Search Engines?

Did you know that doing Website Search Engine Optimization for each of your website pages is CRITICAL for Google Ranking your Website?

Most people do not know this. Website Search Engine Optimization is one of the more time-consuming actions taken when building a website. Taking each page’s content, determining the best primary and long-tail keywords, then rewriting the page is time-consuming. 

Website Search Engine Optimization is the most critical part of enabling your website pages to get to Page 1 Google Search.

WEBSITE SEARCH ENGINE OPTIMIZATION SERVICE

Search Engine Optimization, or SEO for short, is likely a word you hear a lot.

SEO writing is a complex skill that many talk about, but few truly understand how to implement it.

Why? Because doing SEO correctly a lot of research time, expensive software tool licenses, and great word-smithing.

The image shows part of our process flow. SEO starts with Identifying the problem that needs solving.

Next, there are potentially hours of Keyword Research, including Competitor research.

Finally, you get to start Content Writing.

Your written content then has to be adapted to all the social media and other platforms where you share your solution.

Finally, you launch your written content and measure the SEO results for weeks. Depending on the SEO results, you may “tweak” the written content to try to improve the “conversion rate.”

INCREASING YOUR PAGE RANKING

A variety of methods can increase the prominence of a webpage within the search results.

  • Cross-linking between pages of the same website to provide more links to important pages that may improve its visibility.
  • Writing content that includes frequently searched keyword phrases relevant to a wide variety of search queries that will increase traffic.
  • Updating content to keep search engines frequently crawling back can give additional weight to a site.
  • Adding relevant keywords to a web page’s metadata, including the title tag and meta description.
  • URL canonicalization of web pages accessible via multiple URLs.
  • Using the canonical link element or via 301 redirects can help make sure links to different URL versions.

BUT THERE IS SO MUCH MORE!

There is a great SEO tool made by the company MOZ. They also have outlined Seven Key Steps to Successful SEO, which we follow in the order given:

  • Crawl accessibility so engines can read your website
  • Compelling content that answers the searcher’s query
  • Keyword optimized to attract searchers & engines
  • Great user experience including a fast load speed and compelling UX
  • Share-worthy content that earns links, citations, and amplification
  • Title, URL, & description to draw high CTR in the rankings
  • Snippet/schema markup to stand out in SERPs
WEBSITE AUDIT REPORT SERVICE PLANS
WEBSITE AUDIT REPORT SERVICE PLANS

STEP 1: WEBSITE AUDIT

We start with our detailed Website Audit.

We’ll start with your homepage and identify those SEO issues that are currently holding back your website from ranking on page 1 due to On-Page SEO and Technical SEO issues.

We’ll discuss these SEO issues with you so you understand these limitations and we’ll suggest solutions that you can do, or we can do for you.

Keyword Research
Keyword Research

STEP 2: KEYWORD RESEARCH

Keywords are the “most common words and phrases people use when searching for answers and solutions to their questions and problems.”.

Deciding on keywords shapes the number of pages that need to be created or optimized. For a given webpage, you don’t want to choose just one keyword.

The smart decision is to have a list of related keywords that help fill out the topic of your page.

When Google evaluates pages, it looks for a list of related keywords as a clue as to how valuable your page will likely be to a visitor.

We’ll show you the list of top keywords for “your business” and “market segment” and suggest the top 10, 20, 50, or more keywords you should target.

On-Page SEO
On-Page SEO

STEP 3: ON-PAGE SEO

On-Page SEO is the “Written and Image Content that you ‘See’ on any Webpage“.

Examples of On-Page SEO include:

  • Content Quality
  • Content-Length
  • Proper Keyword Usage
  • Consistency of Publication
  • Proper URL Structure
  • Headers (H1-H6)
  • Title Tags
  • Meta Descriptions
  • Text Formating
  • Image Optimization
  • Internal Links
  • External Links, Anchor Text Links
  • On-Page User Experience
  • and more

We optimize the selected pages for On-Page SEO to help your webpage stand out from your competitors!

TECHNICAL SEO SERVICE
TECHNICAL SEO SERVICE

STEP 4: TECHNICAL SEO

Technical SEO is the “SEO Work NOT Content that you ‘See’ on any Webpage that Help Search Engines Better Understand How Your Page Helps a Visitor“.

Examples of Technical SEO include:

  • Site Speed (Page Fully Open Time)
  • Ensure Each Page Uses SSL
  • Each Page is Mobile-Friendly
  • Site Architecture (Navigation, breadcrumbs, URLs, and sitemaps)
  • Eliminate Duplicate Content
  • Structured Data (Tags, featured snippets, rich snippets, image, and video carousels, knowledge boxes, and more)
  • Security (Wordfence, Cloudflare)
  • Consider Enabling AMP
  • Register Google Search Console
  • Register Bing Webmaster Tools
  • Crawlability (XML Sitemap & Robots.txt files)
  • Check/Fix Keyword Cannibalization
  • Check/Fix Robots.txt File
  • Check/Fix Duplicate/Missing Metadata
  • Check/Fix Metadata Length
  • Check for Broken Links

We Optimize the selected pages for Technical SEO to help your webpage stand out from your competitors!

Off-Page SEO
Off-Page SEO

STEP 5: OFF-PAGE SEO

OFF-PAGE SEO is the “SEO Work NOT On-Page or Technical Directed towards Driving Visitors to Your Webpage“.

Examples of Off-Page SEO include:

  • Social Media Leverage
  • Do-Follow Links
  • Create & Share Infographics
  • Brand Mentions
  • Forums
  • Influencer Outreach
  • Social Bookmarking
  • Questions & Answers
  • Links From Guest Posting
  • Press Releases
  • Commenting
  • Broken Link Building
  • Social Networking
  • Content Marketing
  • Newsletters

We Optimize the selected pages for Off-Page SEO to help your webpage stand out from your competitors!

What pages should get our SEO Services? Great Question!

The most important pages are:

(1) Your Homepage
(2) Your Products and Services pages
(3) Your Cornerstone Blog Posts.

These are the pages that you want to show up on Page 1 of a keyword search related to your business and products and services.

Pages such as Privacy Policy, Disclaimer, Terms of Service, Checkout pages, and the like, should generally NOT get one of our SEO Services, and should generally be set as “No-Follow” pages so that Google doesn’t “crawl” them.

I WANT MORE CUSTOMERS! HOW DO I GET STARTED?

We have 3 GROW YOUR BUSINESS STRONGER SEO SERVICES that fit most clients shown below. Choose one of our SEO Services that fit your needs and we’ll get started Sending Your Business MORE Customer Leads Today!

SEO SERVICES

More Reasons to Start Using our SEO Services Today!

  • 80% Click on Page 1 Search – Get Your Site on Page 1!
  • One Time Page/Article SEO
  • Low-Cost Results as Compared to Adwords or PPC
  • Increase Your Visibility = Bring in MORE LEADS!
  • Improved Page Ranking on Google & Bing
  • Move into Top 3 in Google Map Pack
  • Show Up on More Page 1 Searches = More Sales!
  • Increased Profitability – Better ROI Than Paid Ads

PRICES

SEO SERVICES

BASIC

ON-PAGE + TECHNICALS SEO

  • Comprehensive SEO Audit
  • ON-PAGE SEO:
  • Formulating & Executing Content Marketing Strategy*
  • Best KWs Research for your Niche
  • Rankmath Plugin Setup
  • On-Page Optimization for Targeted Keywords
  • Title & Meta Description
  • H1, H2 & H3 Tags Setup
  • Internal Linking
  • Keyword Density Optimization
  • Image Alt Tags
  • TECHNICAL SEO:
  • Crawlability & Indexability Optimization
  • Schema Markup Setup
  • Canonical Links
  • SSL Certificate (HTTPs) Enforceability
  • XML Sitemap
  • Permalink Optimization
  • 404 & Redirection
  • Taxonomy Pages Treatment
  • Robots.txt
  • Fix Broken Links Issues
  • Final Search Engine Optimization Report
  • OPTIONAL UPGRADES:
  • Local SEO*
  • Google Search Console Setup*
  • SEO Audit & Reporting*
  • *Gig extra tasks
  • OTHER:
  • Email & Text Support
  • WordPress, Shopify, Wix, Squarespace, Weebly, Duda, Webflow, and More
  • ** Up to 2000 Word Pages

ONE-TIME PURCHASE

30-DAY SUPPORT

$249, 1-PAGE


Buy Now

SEO SERVICES

STANDARD

ON-PAGE + TECHNICALS SEO

  • Comprehensive SEO Audit
  • ON-PAGE SEO:
  • Formulating & Executing Content Marketing Strategy*
  • Best KWs Research for your Niche
  • Rankmath Plugin Setup
  • On-Page Optimization for Targeted Keywords
  • Title & Meta Description
  • H1, H2 & H3 Tags Setup
  • Internal Linking
  • Keyword Density Optimization
  • Image Alt Tags
  • TECHNICAL SEO:
  • Crawlability & Indexability Optimization
  • Schema Markup Setup
  • Canonical Links
  • SSL Certificate (HTTPs) Enforceability
  • XML Sitemap
  • Permalink Optimization
  • 404 & Redirection
  • Taxonomy Pages Treatment
  • Robots.txt
  • Fix Broken Links Issues
  • Final Search Engine Optimization Report
  • OPTIONAL UPGRADES:
  • Local SEO*
  • Google Search Console Setup*
  • SEO Audit & Reporting*
  • *Gig extra tasks
  • OTHER:
  • Email & Text Support
  • WordPress, Shopify, Wix, Squarespace, Weebly, Duda, Webflow, and More
  • ** Up to 2000 Word Pages

ONE-TIME PURCHASE

30-DAY SUPPORT

$649 – 3-PAGES


Buy Now

SEO SERVICES

PREMIUM

ON-PAGE + TECHNICALS SEO

  • Comprehensive SEO Audit
  • ON-PAGE SEO:
  • Formulating & Executing Content Marketing Strategy*
  • Best KWs Research for your Niche
  • Rankmath Plugin Setup
  • On-Page Optimization for Targeted Keywords
  • Title & Meta Description
  • H1, H2 & H3 Tags Setup
  • Internal Linking
  • Keyword Density Optimization
  • Image Alt Tags
  • TECHNICAL SEO:
  • Crawlability & Indexability Optimization
  • Schema Markup Setup
  • Canonical Links
  • SSL Certificate (HTTPs) Enforceability
  • XML Sitemap
  • Permalink Optimization
  • 404 & Redirection
  • Taxonomy Pages Treatment
  • Robots.txt
  • Fix Broken Links Issues
  • Final Search Engine Optimization Report
  • OPTIONAL UPGRADES:
  • Local SEO*
  • Google Search Console Setup*
  • SEO Audit & Reporting*
  • *Gig extra tasks
  • OTHER:
  • Email & Text Support
  • WordPress, Shopify, Wix, Squarespace, Weebly, Duda, Webflow, and More
  • ** Up to 2000 Word Pages

ONE-TIME PURCHASE

30-DAY SUPPORT

$1149 – 5-PAGES


Buy Now

QUESTIONS?

You likely have many more questions about how I can help you solve your business challenges.

Set Up a 100% FREE, NO OBLIGATION Zoom chat, phone call, or email me so you can learn how I can help.

ZOOM: PICK DAY & TIME EMAIL : KENNETH YOUNG

FAQ

Local SEO Is A Search Engine Optimization (SEO) Strategy That Helps Your Business Be More Visible In Local Search Results On Google. Any Business That Has A Physical Location Or Serves A Geographic Area Can Benefit From LocalSEO.

Local SEO Refers To The Process Of ‘optimizing’ Your Online Presence To Attract More Business From Relevant Local Searches. These Searches Take Place On Google And Other Search Engines. People Search For Local Businesses Using Various Search Engines… Google, Bing, Yelp, Apple Maps, Etc.

The LocalSEO Specialist Will Be Responsible For Ensuring Campaigns Rank Up Across All Aspects Of Local Search And 3rd Party Listings That Occur Outside Of The Customer’s Website.

Here’s The Difference. While Traditional SEO Focuses On Improving Your Site’s Visibility On A National Or Global Scale, LocalSEO Allows You To Capture Local Search Territory To Connect With Searchers In Your Area.

Local SEO Helps Your Business Stand Out – Even If You Don’t Have A Website – And Helps Drive More Traffic To Your Premises Through Online Leads. Since These Leads Are From People Who Are Specifically Searching For Products Or Services That Your Business Offers, They Are Also Likely To Give You A High Conversion Rate.

  • Create A Google My Business Account
  • Get Regular Reviews From Happy Customers
  • Optimize For Voice Search
  • Create Content Based On Local News Stories Or Events
  • Optimize Your Website For Mobile
  • Hone In On Local Keywords
  • Use Location Pages Or A Location-specific “About Us” Page
  • Take Advantage Of Online Business Directories
  • Focus On Link Signals (Get High-quality Backlinks)
  • Create A Dedicated Webpage For Each Product/Service You Offer

** Credit: https://www.wordstream.com/blog/ws/2018/10/12/local-seo

Local SEO (Search Engine Optimization) Marketing Is The Process Of Improving Search Engine Visibility For Local Businesses, Primarily Those With Brick-and-mortar Locations. By Following LocalSEO Best Practices, Businesses Can Improve Organic Traffic From Searches Performed By Customers In Nearby Areas.

  • Semrush Listing Management Tool
  • Growthbar (Chrome Extension)
  • Georanker
  • Yext
  • Semrush Position Tracking Tool
  • Synup
  • Biq
  • Google My Business
  • Google Ads Keyword Planner
  • Google Search Console
  • Google Analytics
  • Google Trends
  • Ubersuggest

** Credit: https://www.semrush.com/blog/local-seo-tools/

LocalSEO Is About Optimizing For Locations, While OrganicSEO Is About Optimizing For Content. They Both Have To Do With Optimizing Your Website And Online Presence For Search Engines.

LocalSEO Focuses On Building Online Presence In A Local Area, While GlobalSEO Focuses On Building Topical Presence Anywhere In The World. The Most Practical Type OfSEO For You To Pursue Depends On The Services You Are Marketing For And The Competition Level Within Your Industry.

We believe it best to create an overall Digital Marketing Plan Or Review Your Current SEO plan whenever you add to or change a Service. Take a moment and consider our other Digital Marketing Services.

SEO SERVICES

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TAMPA BAY FL OFFICE:
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