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SEO is short for Search Engine Optimization.

Search Engine Optimization (SEO) is a technical term for ensuring that each web page follows rules designed to give visitors a pleasant and helpful experience.

WHY IS SEO IMPORTANT TO MY BUSINESS SUCCESS?

People are busy. They don’t have time to wade through gobs of useless marketing information. The website visitors ready to buy your product or service are “Hunters.” The visitors who are not prepared to purchase but seek “educational information” before making a purchase are “Gatherers.” This concept goes back to the days when humans lived in caves. The work of survival was broken up between the Hunters and the Gathers.

As a business, you need to satisfy both Hunters and Gathers.

Hunters want to:

• Know they’ve found the product or service that meets their needs;

• Know that the product or service is of high quality;

• Know that your offering is at a competitive and fair price;

• Know that your business is Trustworthy.

• Your website must make it “Easy to Buy” online or clear that it’s “Easy to Buy” at your physical store.

Gatherers want to – Know the same things!

Gathers are “gathering the information” they need to make a purchase decision in the future quickly. If your website satisfies the above needs, the Gatherers will return to your business when they transform into a “Hunter.”

At a business owner’s level, how do you accomplish these things?

• Know what your readers want and give it to them

• Act in a way that cultivates user trust

• Make expertise and authoritativeness clear (No $1000 words!)

• Make your site attractive and functional (Helpful images; Bullit Lists)

• Provide an appropriate amount of content for your subject (no TLDR)

• Avoid distracting 3rd-party advertisements

• Use links wisely

• Hire an SEO Expert to implement it. (You don’t do surgery on yourself, do you?