Increase Your Online Sales
With Your Blog
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❏ Today I’m speaking to Increase Your Online Sales – With Your Blog (Link). Most of us know that writing blog posts help our SEO. We know having better SEO Ranking helps us sell more product. Buy how? What we haven’t learned is how to market our blog through social media to maximize its reach. Ready to learn how? Let’s get started!
As an Executive Coach, I help founders find the right kind of help at the right time. Most early-stage businesses, what we call the “Build Stage” business, have many serious challenges. One of these is what we call “Discovery.”
Step 1: Setup All Your Social Media Accounts
Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram, Tumblr, Flickr, Reddit, Snapchat, WhatsApp, Quora, Vine, Periscope, BizSugar, StumbleUpon, Digg, Twitch & Medium (Link). These are the top 20 Social Media sites current. Should your writings and images be on every one of the 20? Perhaps not, but why not? It’s hard to be 100% sure where you are likely to “strike gold” on followers. I suggest setting up accounts using your business name on all of them and begin posting to them all and track where your traffic comes from on each. After three months, if some social sites generate little or no traffic, it’s time to re-evaluate. Either your content is weak, or folks on that site are not interested in your product. Cut out the non-performing websites and double down on those generating traffic.
Step 2: Choose Social Media Management Tools
You need to post to each of these sites regularly for them to have any impact. For example, for Twitter, you should be posting 3+ times per day. On LinkedIn, at least once a week, but once a day is better. For Facebook, one to three times per day. Each site has an optimum number of posts per day or week. You can get my guide, Social Media Posting Schedule Guide, at a special price by clicking on this link. You can do this manually, but with up to 20 sites each with 1 to 10 postings per day, it’s not a great use of your time.
For Twitter, I use SocialOomph (Link) to create and manage all of my Twitter “tweets.” It’s simple to use, and there is an excellent training guide on Udemy that can teach you how to get the most out of it. The other tools you should check out are Buffer, Hootsuite, and Zoho Social (Link). I recommend you try out each using their free trials, then choose the one that works the best for you at the price point that fits your budget.
Step 3: Create & Measure Social Media Campaigns
The final step to Increase Your Online Sales – With Your Blog is to create your Social Media Campaigns for each platform. Much of the content is shareable between platforms, with most of the work being in setting the image sizes correctly for each Social Media Platform.
For your images, I go to https://images.google.com (Link). Choose an image that is free to use and modify even commercially by setting a selector under Settings. I usually add text to the image to make it custom in the eyes of Google SEO. You don’t want to use an image precisely as it exists on thousands of other sites. Google looks for repeat images and will knock you down in your SEO ranking. Adding text makes your image custom. Resize and crop as required for each Social Media Platform.
Monitor your Social Media Campaigns for effectiveness. If your campaign is not getting clicks, change things up! Change your title and try it again for a week or two. Still no click improvement? Change your image. Experiment for a week or two. Are you still no clicks? Change your call to action wording. Bottom line – experiment. However, only change one thing at a time. If you edit multiple pieces of content, you run the risk of making one change better and one worse. Patience is key.
When you hit the right combination of image, wording, call to action, the clicks will roll in. Don’t stop now. Get another product and another campaign created. You are building your Internet Sales engine! Go at it with a passion and perseverance to win!
I hope I have educated you on how to Increase Your Online Sales – With Your Blog If you follow my advice, you’ll develop great campaigns across multiple social media platforms. The more money that rolls in, the more you will invest in more campaigns. Eventually, you’ll want to hire a part-time, then full-time, social media manager to create, manage and report to you on all these campaigns.
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