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YELP FOR BUSINESS SERVICE

Yelp for Business Service: Using Visibility and Reviews to Help Your Business Succeed

Online reviews and business listings are pivotal in shaping consumer decisions in the digital age. Yelp, a popular platform for user-generated reviews and local business information, offers a dedicated service called “Yelp for Business Service.” This service empowers businesses by providing tools and features that enhance their online presence, engage with customers, and leverage the power of user reviews for growth. In this article, we will delve into the critical components of Yelp for Business Service, its benefits, and strategies for businesses to optimize their presence on the platform.

Understanding Yelp for Business Service

The Yelp for Business platform connects people with local businesses through crowd-sourced reviews, business information, and user-generated content. Yelp for Business Service targets the needs of business owners and operators, offering them a range of tools to manage their presence on the platform effectively.

Critical Components of Yelp for Business Service

1. Business Profile Management

Central to Yelp for Business Service is the ability for business owners to claim and manage their business profile on the platform. Management includes updating essential information such as business hours, location, contact details, and a product or service description. A complete and accurate business profile ensures that potential customers have access to up-to-date information about the business.

2. Customer Reviews and Ratings

Reviews and ratings are the lifeblood of Yelp, and Yelp for Business Service puts businesses in control of managing and responding to customer feedback. Business owners can read and respond to reviews, address customer concerns, express gratitude for positive feedback, and actively engage with the Yelp community. Managing reviews effectively contributes to a positive online reputation and builds trust with potential customers.

3. Photos and Visual Content

Yelp for Business Service allows businesses to showcase their products, services, and overall ambiance through visual content. Business owners can upload photos highlighting the interior, exterior, menu items, and any other relevant aspects of the business. Visual content plays a crucial role in capturing potential customers’ attention and giving them a glimpse of what to expect.

4. Advertising and Promoted content

Yelp for Business Service provides advertising options for businesses looking to increase their visibility on the platform. Advertising options include creating targeted Yelp ads that appear in search results and on competitors’ business pages. Promoted content allows businesses to showcase special offers, events, and other promotions to a broader audience.

5. Analytics and Insights

Understanding how customers interact with a business’s Yelp profile is essential for making informed decisions. “Yelp for Business Service” provides analytics and insights that glimpse user engagement, customer demographics, and overall profile performance. This data allows firms to assess the effectiveness of their presence on Yelp and tailor their strategies accordingly.

6. Messaging and Communication

Through messaging, Yelp for Business Service facilitates direct communication between business owners and potential customers. Business owners can respond to inquiries, provide additional information, and address customer queries in real time. This direct communication channel enhances customer engagement and allows businesses to build relationships with their audience.

7. Business Highlights and Special Features

Businesses utilize “Business Highlights” to showcase specific attributes such as women-owned, LGBTQ-friendly, or veteran-owned status. Special features allow companies to highlight what makes them unique and cater to specific customer preferences.

Benefits of Yelp for Business Service

1. Increased Visibility

Claiming and optimizing a business profile on Yelp significantly increases its visibility to potential customers. Users often turn to Yelp to discover local businesses and read reviews before making decisions. Yelp for Business Service offers an enhanced presence on the platform ensures that businesses are part of this discovery process.

2. Customer Trust and Credibility

Positive reviews and engagement on Yelp build trust and credibility with potential customers. Reviews from real customers serve as testimonials and recommendations, influencing the decisions of others considering a particular business. Yelp for Business Service provides responsiveness to customer feedback demonstrates a commitment to customer satisfaction.

3. Online Reputation Management

Yelp for Business Service provides businesses with tools to manage their online reputations actively. Tools include responding to reviews, addressing concerns, and showcasing positive aspects of the company. Proactive reputation management is crucial in shaping the narrative around a business and mitigating the impact of negative feedback.

4. Opportunities

Yelp ads and promoted content offer businesses marketing opportunities to reach a wider audience. By strategically utilizing advertising features, companies can increase their visibility in search results, target specific demographics, and promote special offers or events. Yelp for Business Service offers these marketing tools contribute to attracting new customers and driving sales.

5. Customer Insights

Analytics and insights provided by Yelp for Business Service offer valuable data on customer behavior and engagement. Businesses can gain insights into their audience demographics, the popularity of specific products or services, and the effectiveness of their promotional efforts. This data-driven approach informs strategic decisions and helps businesses tailor their offerings to meet customer preferences.

Strategies for Success on Yelp for Business Service

  • Claim and Optimize Your Business Profile: Ensure your business profile is claimed and optimized with accurate information. Complete all relevant sections, including business hours, contact details, and a compelling description.
  • Encourage Customer reviews: Actively encourage satisfied customers to leave positive reviews on Yelp. Positive reviews contribute to a favorable online reputation and improve your business’s visibility on the platform.
  • Respond to Reviews Promptly: Monitor and respond to customer reviews. Whether positive or negative, timely responses demonstrate that you value customer feedback and are committed to addressing their concerns.
  • Utilize Visual Content: Leverage the power of visual content by uploading high-quality photos that showcase your business. Visuals provide potential customers with a preview of what to expect

And contribute to a positive first impression.

  • Engage with the Yelp Community: Actively engage with the Yelp community by participating in discussions, joining relevant groups, and responding to messages. Being a visible and engaged member of the Yelp community enhances your business’s presence.
  • Consider Advertising Options: Explore Yelp ads and promoted content options to increase your business’s visibility. Target specific demographics, promote special offers, and strategically use advertising features to reach a wider audience.
  • Monitor Analytics and Adjust Strategies: Regularly review the analytics and insights provided by Yelp for Business Service. Use this data to understand customer behavior, assess your profile’s performance, and make informed decisions to optimize your strategies.
  • Showcase Business Highlights: Take advantage of features like “Business Highlights” to showcase specific attributes that make your business unique. Highlighting special features can attract customers with particular preferences and values.
  • Utilize Messaging for Customer Interaction: Enable messaging on your Yelp profile to facilitate direct communication with potential customers. Prompt and helpful responses contribute to a positive customer experience and can influence their decision to choose your business.
  • Promote Positive Yelp Reviews on Other Platforms: If your business receives positive reviews on Yelp, consider promoting them on other online platforms or your website. Positive reviews serve as valuable testimonials that can influence potential customers across various channels.

In conclusion, Yelp for Business Service offers businesses a valuable platform to harness the power of customer reviews, enhance visibility, and actively engage with their audience. By claiming and optimizing their business profile, encouraging positive reviews, and utilizing the various features provided by Yelp, businesses can establish a solid online presence and leverage the platform as a powerful tool for growth. With a customer-centric approach and strategic utilization of Yelp for Business Service, businesses can navigate the digital landscape successfully and build lasting relationships with their audience.

PRICES

YELP FOR BUSINESS SERVICE

BASIC

FOR TIGHT BUDGETS

  • Logo Resizing and Setup
  • Full Setup with On-Page SEO
  • 100 Score with Grammarly (Correct Spelling & Grammar)
  • Add the Business Details and information you provided.
  • Create a Custom Google Business Profile Service
  • Cover Image (Your Website Header is often a good choice for consistent “look and feel”)
  • Set Your Business Location on Google Maps
  • Set up the Vanity URL
  • Add a Call-to-Action (CTA) Button Hashtag setup
  • Add Your NAP (Name Address Phone)
  • Add Your Website Link
  • Add Your Hours of Operation
  • Select Your Business Categories
  • Add Your Description
  • Add Your Payment Methods
  • Optimize Your Business Listing for Local SEO.
  • Add services and products.
  • Include GEO Tag in Images.
  • Add Local Business Schema.
  • “Near Me” Optimization.
  • Do Local Citations to Rank Higher.
  • Connect Social Profiles for Branding.
  • Identify Reviews that Need Your Replies
  • Add Up to 4 Posts From Your Blog
  • Add 2 “Deep Links” – Bitly to Product, Service, or Blog Pages.
  • Set up the First 10 FAQs that are SEO-friendly.
  • Add Up to 10 Images to the Google Business Profile Service
  • Add a video to your Google Business Profile service. (No Video? We can help!
  • Identify if the Google Business Profile Service is on the contact page of your website. (Not there? Have your web admin add it. No web admin? We can help!
  • Identify if the Google Business Profile Service displays Gooreviewsiews on your website. (Not just text! You want to use as many Google assets as possible on your website. We can recommend a plugin for your webmaster to install. No web admin? We can hlp!)
  • One-Time Purchase = 30-Day Support
  • Annual Subscription = 365-Day Support

ONE-TIME PURCHASE

30-DAY SUPPORT

$100

ANNUAL SUBSCRIPTION

365-DAY SUPPORT

$125

YELP FOR BUSINESS SERVICE

STANDARD

3-MONTHS SUPPORT

  • Logo Resizing and Setup
  • Full Setup with On-Page SEO
  • 100 Score with Grammarly (Correct Spelling & Grammar)
  • Add the Business Details and information you provided.
  • Create a Custom Google Business Profile Service
  • Cover Image (Your Website Header is often a good choice for consistent “look and feel”)
  • Set Your Business Location on Google Maps
  • Set up the Vanity URL
  • Add a Call-to-Action (CTA) Button Hashtag setup
  • Add Your NAP (Name Address Phone)
  • Add Your Website Link
  • Add Your Hours of Operation
  • Select Your Business Categories
  • Add Your Description
  • Add Your Payment Methods
  • Optimize Your Business Listing for Local SEO.
  • Add services and products.
  • Include GEO Tag in Images.
  • Add Local Business Schema.
  • “Near Me” Optimization.
  • Do Local Citations to Rank Higher.
  • Connect Social Profiles for Branding.
  • Identify Reviews that Need Your Replies
  • Add Up to 4 Posts From Your Blog
  • Add 2 “Deep Links” – Bitly to Product, Service, or Blog Pages.
  • Set up the First 10 FAQs that are SEO Friendly.
  • Add Up to 10 Images to the Google Business Profile Service
  • Add a video to your Google Business Profile service. (No Video? We can help!
  • Identify if the Google Business Profile Service is on the contact page of your website. (Not there? Have your web admin add it. No web admin? We can help!
  • Identify if the Google Business Profile Service displays Google reviews on your website. (Not just text! You want to use as many Google assets as possible on your website. We can recommend a plugin for your webmaster to install. No web admin? We can help!
  • One-Time Purchase = 30-Day Support
  • Annual Subscription = 365-Day Support

ONE-TIME PURCHASE

30-DAY SUPPORT

$150

ANNUAL SUBSCRIPTION

365-DAY SUPPORT

$175

YELP FOR BUSINESS SERVICE

PREMIUM

12-MONTHS SUPPORT

  • Logo Resizing and Setup
  • Full Setup with On-Page SEO
  • 100 Score with Grammarly (Correct Spelling & Grammar)
  • Add the Business Details and information you provided.
  • Create a Custom Google Business Profile Service
  • Cover Image (Your Website Header is often a good choice for consistent “look and feel”)
  • Set Your Business Location on Google Maps
  • Set up the Vanity URL
  • Add a Call-to-Action (CTA) Button Hashtag setup
  • Add Your NAP (Name Address Phone)
  • Add Your Website Link
  • Add Your Hours of Operation
  • Select Your Business Categories
  • Add Your Description
  • Add Your Payment Methods
  • Optimize Your Business Listing for Local SEO.
  • Add services and products.
  • Include GEO Tag in Images.
  • Add Local Business Schema.
  • “Near Me” Optimization.
  • Do Local Citations to Rank Higher.
  • Connect Social Profiles for Branding.
  • Identify Reviews that Need Your Replies
  • Add Up to 4 Posts From Your Blog
  • Add 2 “Deep Links” – Bitly to Product, Service, or Blog Pages.
  • Set up the First 10 FAQs that are SEO Friendly.
  • Add Up to 10 Images to the Google Business Profile Service
  • Add a Video to Your Google Business Profile Service. (No Video? We can help!)
  • Identify if the Google Business Profile Service on the contact page of your website. (Not there? Have your web admin add it. No web admin? We can help!)
  • Identify if the Google Business Profile Service displays Google Reviews on your website. (Not just text! You want to use as many Google assets as possible on your website. We can recommend a plugin for your webmaster to install. No web admin? We can help!)
  • One-Time Purchase = 30-Day Support
  • Annual Subscription = 365-Day Support

ONE-TIME PURCHASE

30-DAY SUPPORT

$250

ANNUAL SUBSCRIPTION

365-DAY SUPPORT

$275

QUESTIONS?

You likely have many more questions about how I can help you solve your business challenges.

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FAQ

By claiming business pages, business owners gain access to a suite of free tools to showcase their businesses on Yelp. With claimed business pages, they can Respond to reviews with a direct message or public comment.

A Yelp Business Page is free to set up and is a great way to spread the word about your business. Many consumers use the Yelp app to search for great local businesses, but the business information that you add to your Yelp Page—such as hours, website, etc. — is typically pushed through to Yelp partners.

It’s free to set up and manage a business profile on Yelp. You will have to pay $1 per day for business page upgrades, such as adding a call to action (CTA) button or removing competitor’s ads from your page, and $600 per 1,000 impressions if you choose to use Yelp advertising.

5 Steps To Optimize your Yelp Listing to Rank Higher (for Free)

  • Find your keywords for the cities your business serves
  • Optimize your business description (Lots of Details and Keywords)
  • Optimize your specialty section
  • Fill out all of your service cities, not just where your business is located
  • Ask for service-specific Yelp reviews from your Customer

Claiming a business on Yelp is how you manage your Yelp Page. Claiming your Yelp business page allows you to edit the details on your page and gives you access to a suite of free tools and metrics for your business. For example, once you claim your Yelp business page, you can update your hours, add details about your business, upload photos, respond to reviews, and more.

Having an unclaimed Yelp business listing doesn’t mean potential customers can’t find you, it just means what potential customers find may not accurately reflect your business. So, an unclaimed Yelp Business Listing doesn’t mean these businesses don’t have listings; it just means their listings are roaming out there in the wild, without an owner and likely with inaccurate information.

  • Go to your business’ Yelp page
  • Click on “Claim this business” on the right
  • Create a Yelp for Business Owners account or sign into your existing account
  • Confirm that Yelp has the correct phone number for your business

  • Go to Yelp for Business at biz.yelp.com/claim.
  • Find your business by typing in your business name. If it’s listed, click on it. If it’s not listed, click “Add to Yelp for Free.”

There is currently no way to remove your business from Yelp on your own, but you can request to be removed from Yelp. Such a request is rarely granted due to Yelp’s policy and monetization plan.

You don’t have to be a business owner to add a business onto Yelp. Users can create listings for businesses currently not on Yelp. It usually takes under two days for a business listing to be approved by Yelp administrators.

Free Ways to Optimize Your Yelp Listing

  • Check and Change Your Yelp Profile Photo
  • Include More Photos in your Yelp listing
  • Include Your Business Hours and Holidays
  • Add Lots of details to Your Description
  • Be sure to Select Your Categories
  • Set up Yelp Messenger
  • Create Yelp Deals to attract new customers
  • Set Up Check-in Offers

  • The Biggest Challenge: Complying with Yelp Guidelines
  • Don’t Ask, But Do Give a “Heads Up”
  • Use Review Widgets on your Website
  • Respond to Reviews within 24 hours
  • Take Advantage of Yelp Branding
  • Share Your Best Yelp Reviews on your Website and Social Media

  • Choose the Right Service Category
  • Make a List of Keywords You Want to Rank For
  • Update Your Listing With Those Keywords
  • Get Reviews That Include Your Keywords
  • Fill out Your Profile Completely
  • Unfilter Positive Reviews

Although Yelp reviews do not always show up above Google’s own search results, they are visible in many local intent queries, and have an impact on Google rankings. A well-made Yelp for Business Page can help to increase overall brand interaction and engagement.

To find the Business Profile you want to request ownership of, use either of these methods:

  • Go to business.google.com/add.
  • Enter the name and address of the business, then choose it from the search results
  • Find your business on Google Search or Google Maps.
  • Under the Business Profile, click Claim this business

We believe it best to create an overall Digital Marketing Plan Or Review Your Current Plan Whenever You Add Or Change A Service. Take a moment and consider our other Social Media Marketing Services.

SOCIAL MEDIA MARKETING SERVICES

ADVERTISING SERVICES – BLOG POSTS