Google Business Profile Post Image Size Best Guide (2022)
Google Business Profile can send loads of high-value website traffic, leads, and customers your way if you take the time to optimize all the elements. From the descriptions to the offers, operating hours, to reviews, these are all essential details that business owners can optimize to make their profile stand out and, more importantly, rank on top Google recommendations.
Above all, Google Business Profile Post Image sizes must be set up and properly optimized for your posts to be attractive and appear as desired.
In this article, you will learn how to edit and set your Google Business Profile Post Images sizes, select the best performing images, optimize the post images for the page, and so much more.
Here is a breakdown of the tricks and bits of knowledge about Google Business Profile Post Images, and Google Business Profile General Information you will find in this guide:
Google Business Profile Introduction
Google Business Profile is a great business listing product you can use to boost your online visibility and local SEO. It’s 100% FREE from Google and easy to set up and manage.
As a business owner, you can put everything on your Google Business Profile to promote your brand and local presence, including your physical location, products, services, hours, offers, and more. Customers can also review your products and services, thereby building your credibility and brand image.
Having a well-optimized Google Business Profile means your business will also be listed on Google search, google maps, and local business recommendations for your business category.
For instance, say you were a local medspa (Medical Spa). Any local searches for “medspa” or “medical “spa” will have your Google Business Profile listed in the recommendations – 100% FREE! It’s not a paid or PPC campaign. People can call you from your Google Business Profile, send a text, or book an appointment directly on the page.
Google Business Profile Posts
A new post on your Google Business Profile allows businesses to add information and keyword-rich posts for promotional or informational purposes. You can create a new post about an offering or business update (e.g., “What’s New”), a past event (Event Post), an Offer, or a New Product or Service you want to promote.
Google Business Profile Posts are like mini-display ads that are 100% FREE. Google Business Profile Posts can improve your business account click-through rate (CTR). Google Business Profile Posts are now being featured on Google Search for searches relevant to your business!
In addition to the text, Google allows businesses to add high-quality images to enhance a post’s appearance and performance (images attract attention) as well as a call to action, sign up, show an offer, call now, or book a chat.
Google Business Profile Image Post Size
The recommended size for Google Business Profile Post Images is 540 by 405 (minimum resolution), with an aspect ratio of 4:3. A 540×405 pixel is the standard image size that will appear correctly on the post thumbnail and the post itself, as seen in the example Google Business Profile Post below.
The below example uses an image with text. You can see that the image has been sized correctly to 540 by 405 px (4:3 ratio) and the Google Business Profile Post Image shows all of the text.
You may find yourself using many pictures with embedded text in your posts. Posts, Offers, and Events may require images with some text on the image itself. How do you ensure that the text on the pictures is legible and sharp enough for Google Business Profile?
It is important to size your image correctly to appear as expected on the post and thumbnail. Upload an extensive image, and Google Business Profile will probably crop some of the details of the image to fit it into the post frame and thumbnail. While this might be acceptable for generic post images, it might be problematic if the image contains valid text or information that needs to be seen on the thumbnail and the post itself.
See below an example of an image with text that was sized incorrectly and was cropped by Google Business Profile:
The image above is a typical example of an incorrectly sized Google Business Profile Post Image. Here the image size is closer to a 2:1 aspect ratio than the recommended 4:3 ratio. A 2:1 aspect ratio explains why part of the image and the text are not visible. The critical lesson is to always adhere to the image size and aspect ratio requirements when uploading images with text.
If your image does not have text, you might ignore the whole image size altogether but pay attention to the aspect ratio. For instance, the Google Business Profile Post below uses a 1920x1280px (pixel) image. As you can see, Google Business Profile PostIimage processing software did a good job fitting the large-sized image into the post thumbnail without hiding any details.
Below is the original Google Business Profile Post Image in full-size: 1920 by 1280 px
Google Business Profile Image Post Text & Critical Content 1:1 Aspect Ratio
It is also critical the text and other objects that are important when viewing on your free Google Website (your-website.business.site) be included within a 1:1 aspect ratio. This is because on the desktop Google displays a view of all your Google Business Profile posts together on a Chooser page in columns in which the images are displayed in a 1:1 format.
This image shows our https://ideatogrowth.business.site/ as an example of the 1:1 aspect ratio requirement:
Google Business Profile Post Image Size – Avoid Wide Images
Large image sizes bigger than the recommended sizes can be a hit-and-miss affair as some details get lost in the compression. Also, it’s not advisable to use very wide or tall images as the image will look too compressed or some details cut off.
Below is an example of a Google Business Profile Post Image that was too wide (1280×720 px – 1.78:1 aspect ratio).
The image above has lost much of the detail and original quality due to cropping to a 4:3 aspect ratio, along with the critical text. The original image was wide – 1280×720 px.
Here is the original image below. You can see the difference in quality and level of detail lost when used in the Google Business Profile Post Image above. Imagine if the picture had even more text written across it for the post. Much of the text would be invisible or too compressed to read.
Google Business Profile Post Image Size – Avoid Tall Images
Unless you don’t mind having some of the details cut off, you should avoid tall images beyond the recommended aspect ratio for Google Business Profile Post Images.
Below a tall image was used in a Google Business Profile Post Image. As you will observe from the original image below, many details were cut off when the image was added to the post.
And here is the original image. Do you see the difference in detail due to the 1:2 (2560×1280 px) aspect ratio?
Google Business Profile Post Image Compression Size
Image compression is also essential for Google Business Profile Post Image optimization. A maximum of a 10MB png or jpg file size (compression) is recommended for the images you upload to Google Business Profile Posts.
However, it’s even better to compress the images further without losing their quality for minimum resolution requirements. You can upload your png or jpg images to https://tinypng.com/ and compress the image even further before you upload them to your post. Be careful and don’t over-compress the image. If the image looks fuzzy, you over-compressed. Back off the amount of compression to maintain the image sharpness.
If you use a Mac, I recommend using Pixelmator Pro to size and compress the images you use. It is a short learning curve, and you can export a wide variety of image formats, including webp, jpeg, heic, and more. (not an affiliate link)
Google Business Profile Post Image Quality
Images are the centerpiece of your business post on your Google Business Profile as they will attract attention and sell your business or idea to your audience. You must select the best images that can stand out and encourage readers to interact with your post. Here are some guidelines for choosing or creating the best images for Google Business Profile Posts:
- Choose bright images with clearly lit characters
- Use bright colors that pop- these will attract attention to your post
- Select photos that are relevant to your post
- For product images, use professionally done clear background images if possible
- For text images, use light text on dark backgrounds (mostly white) or dark text on light backgrounds for visibility. Choose a font size that can be read on the post thumbnail.
- Add a caption to your images if you can. However, ensure that the title does not overshadow your post image.
Example Below: Poor Image Quality – Over-compressed and low contrast text
Example Below: Great Image Quality – Not over-compressed and High Contrast text
Optimizing Google Business Profile Post Image For Success
Your Google Business Profile won’t help your business if you don’t optimize for ranking and success. Adding posts is one way to optimize, but you can do a couple more things, such as adding business images, writing a good description, adding all the information about your business, and managing your online reputation using reviews. These things are part of your overall digital marketing strategy on Google Business Profile.
Conclusion: Google Business Profile Post Image Size Best Guide (2022)
Managing your reputation using Google Business Profile Reviews is perhaps the most important and most rewarding activity of all the things mentioned above. Google Business Profile reviews are critical as they can make or break your reputation and the performance of your page. Therefore, you must manage your reviews by replying to comments, encouraging your loyal customers to post a review, and tracking your reputation score.
There are several options for tracking your online reputation score. You can use one method by measuring your reviews vs. other competitors in your city using automated tools or manually. There are many tools you can choose from to measure your online reputation. They can create detailed reports based on your Google Business Profile Reviews and other online activity connected to your business. Only by tracking your online reputation score can you know if your online presence is hurting or helping your business.
In closing, be smart! Stick with a 4:3 aspect ratio of at least 540×405 pixels with high contrast readable text and correctly compressed images and image formats.
References: Google Business Profile Post Image Size Best Guide (2022)
- Introducing New Updates to Business Profiles (formerly Google My Business Listing)
- Google Business Profile Community
- Google Verify Your Business Workflow Tool
- Google Manage Photos and Videos for Your Google Business Profile
- How To Make A Post & Track Its Status For Your Business Profile
- Optimal Google My Business Post Photo Size
- Google Business Profile Setup Service