❏ Today I’m speaking to the topic When Should I Build My Website?. This is a fundamental question to find the correct answer to. It has financial implications. It has distraction implications. Starting to build your website too early in your company’s life cycle, or too late, can have profound and long-lasting implications.
I’ve met many entrepreneurs when they were in the Idea Phase of their business. In the Idea Phase, an entrepreneur is still trying to decide on their product or service. The Idea Phase is way too early to be starting to develop your website. It would be best if you focused on determining which Idea you want to spend the next several years of your life on.
The Build Phase begins once you’ve completed the Idea Phase. You nailed down your product or service. You’ve done sufficient stealth marketing to convince yourself that your Idea has “legs.”
Now is the time to put together your first-generation Website. How do you start?
Pick a URL – a Domain Name
You start by picking a URL – a Domain Name. I recommend using www.domains.google.com for searching for names and managing your domain name. I use it for my businesses and have referred many website developers and companies to it. Once they switched, I’ve always gotten a great, big “THANK YOU!”.
Plan on spending “days” on finding a URL that reflects your Idea’s purpose and that is available. If you were selling “Fluffy Blankets,” www.FluffyBlankets.com would be an excellent choice. Sadly, most of the first 100 names you’re going to come up with will have been taken. Already purchased domain names is why it will take days to find a domain name you can make work.
Once you’ve settled on a domain name, buy it on www.domains.google.com. During the checkout process, choose “YES” to “auto-renew.”. So many companies “forget” the annual domain renewal and “lose” their domain to a “poacher.”. When this happens, you can expect to pay “thousands” to “millions” to get your domain name back from the poacher. They legally own it—plan on paying up if this happens or starting all over with another domain name. Make sure the credit card stays valid. Go to your calendar and set an annually recurring reminder “1 week” before the domain renewal date. On that date, check and make sure the credit card of the record is still current. Don’t screw this up!
Start With a Just a Landing Page
Nearly everyone starts trying to build a complete business website on Day 1. Not creating a “starter” website on Day 1 is a mistake! Start with a simple 1 page Landing Page. Some refer to this as a “Coming Soon” page. Show your company name. Perhaps have a background image that “teases” what you are working on. Have an email capture field with an alert promise when you have “news to share.” That’s it – nothing more.
How Do I Build My Landing Page Website?
I recommend all websites be built using “WordPress.” WordPress is a Content Management System (CMS). It is used to make over 29% of all sites worldwide. If you have any technical ability, you can create this simple 1-page website yourself.
Now, if you don’t have the skills necessary or are too busy building your Minimum Viable Product (MVP), I have an offer.
Send an email to get a free one-page site at no cost (First 10 people who email me – English Only – USA Only).
What do I need to set up your 100% free landing page website? I need three things:
- I Need The Domain Name that you’ve registered at www.domains.google.com (i.e., www.MyDomainName.com)
- I Need Your Email where I can contact you (i.e., email@example.com)
- I Need Your First and Last Name (I like to know who I’m working with!)
My FREE Business Coaching Newsletter (Link) covers business problems that I’ve helped clients solve that you are likely to experience. Topics include hiring, firing, managing employees, review processes, finding the right accountant and lawyer, creating your business website, and so much more. I predict you will use these newsletters as your go-to guide when issues arise.
My FREE Startup Coaching Newsletter (Link) covers startup problems that I’ve helped my clients solve that you are likely to experience. Topics include choosing the best entity for your startup, finding co-founders, raising venture capital, creating a venture capital pitch deck, finding the right accountant and lawyer, creating your startup website, and so much more. I predict you’ll use these newsletters as your go-to guide when issues arise.
Learn More About Me: https://linkedin.com/in/kennethervinyoung (Link)
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