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The art of conversion rate optimization (CRO) is increasing the percentage of website visitors who take the action you want.
- Filling out a form
- Becoming customers
- Downloading a report
We create the process of optimizing your website or landing page experience based on website visitor behavior.
The goal is to help improve the visitor’s probability of taking desired actions (conversions) on the page.
See the funnel image? Getting visitors to enter your conversion funnel is the first step. If not, the chances of a visitor coming back are low.
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What is the Google Core Web Vitals Service, and Why Should You Care?
According to the W3C Web Performance Working Group and research done at Google, a more accurate way to measure when the main content of a page is loaded is to look at when the most prominent element was rendered.
Google uses this Core Web Vitals report and your web page content to decide where your content should “rank” when someone does a Google search. The higher you rank on Google Core Web Vitals, the more likely you will be on Page 1 versus your competition for similar web page content.
The metrics of Google Core Web Vitals will evolve. The current set focuses on three aspects of the user experience: loading (LCP), interactivity (FID), and visual stability (CLS). They include the metrics and their respective thresholds, as shown in the above image:
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If you have a website, you’ve likely heard of Google Analytics. It is the largest web analytics service that tracks and reports website traffic to every website.
- Who is visiting your website?
- Where are they visiting?
- What days and times do they visit your website?
With Google Analytics, one can track website activity, such as:
Google Analytics and Google Ads
Google Analytics can be integrated with Google Ads. With Google Ads, users create and review online campaigns by tracking landing page quality and conversions (goals).
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Google My Business Service (GMB) (aka Google Business Service (GBP)) is an easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business and tell them your story, you can verify your business and edit your business information.
Having a Google My Business service has always been critical because it’s often the first thing your customers notice when searching for your business. There are many benefits to having a Google My Business Service listing.
A recent Google report found that 60% of smartphone users contacted businesses directly through the Google My Business Service interface using the “click to call” option. Google My Business Service is no fad, as most shoppers have used it as their primary contact method with local businesses.
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Link building is acquiring hyperlinks from other websites that “link” to your website.
A hyperlink (aka “link”) is a method for users to navigate between web pages on the Internet. Search engines like Google and Bing use links to “crawl” the web. Search engines will crawl the links between the individual pages on your website and the links between entire websites. The underlined word “crawl” above is a “link” to its definition in Wikipedia.
Inbound links (aka backlinks or external links) are HTML hyperlinks between websites. Some say links are the currency of the Internet. They are reputation-builders.
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Local SEO is optimizing your website for your specific target market’s local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for specific search queries performed by a local audience.
When you optimize for local searches, you focus on letting Google know, through “signals,” that your business location is in a specific area.
The starting point is whether you have a proper address in a region or city. A local address allows you to create local landing pages and help people find your shop with a store locator on your website.
Google needs information about your site to place you in local search results. It requires information like:
- Name of your business
- Type of business
- Physical location
- Opening hours
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A pay-per-click (PPC) service is a method of Internet marketing in which advertisers pay a fee each time someone clicks on an ad. PPC is a way of “buying visits” to your website rather than attempting to earn those visits “organically.”
Search engine advertising is among the most popular pay-per-click (PPC) service forms. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword related to their business offering.
For example, let’s bid on the keyword “outsourced general counsel” for the Magis Law Firm. Our ad shows up in the top spot on Google results.
When your PPC works correctly, the fee is trivial because the visit is worth more than you pay.
In this example, we pay $8.45 for a click. But the click results in an $800 sale. We’ve made a hefty profit. Who doesn’t want to do this all day?
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SEM is one of the most effective ways to grow your business in a competitive marketplace.
Millions of businesses are all vying for the same eyeballs. It’s never been more important to advertise online. SEM is one of the most effective ways to promote your products and grow your business.
SEM is marketing your business using paid advertisements on search engine results pages (or SERPs).
Advertisers bid on keywords that users of search services such as Google and Bing enter when looking for certain products or services. Buying keywords gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
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An SEO audit service examines your website’s page performance before large-scale search engine optimization (SEO) or a website redesign.
Doing an SEO audit of your website can determine if it’s optimized to achieve your new customer lead (traffic) goals and, if not, what needs to be changed so you can improve the delivery of new leads.
The image at the top of the page shows you a small piece of the detailed SEO audit service we will run on your website. This software has cost well over $100,000 so far to develop. It’s being built so we can identify all the things that will hurt your Google ranking, meaning your potential clients will likely “never find your business.”.
Once you know the issues, you can fix them yourself, or we will fix them for you for a fair, low price.
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We proudly offer our clients affordable SEO services designed to help you grow your business stronger!
SEO is short for Search Engine Optimization.
Search engine optimization is a technical way of saying that each web page follows rules designed to give visitors a pleasant and helpful experience.
Why is SEO important to my business success?
People are busy. THEY DON’T HAVE TIME TO WADE THROUGH GOBS OF USELESS MARKETING INFORMATION. THE WEBSITE VISITORS READY TO BUY YOUR PRODUCT OR SERVICE ARE “HUNTERS.” THE VISITORS NOT PREPARED TO PURCHASE BUT SEEK “EDUCATIONAL INFORMATION” BEFORE MAKING A PURCHASE ARE “GATHERERS.” THIS CONCEPT GOES BACK TO THE DAYS WHEN HUMANS LIVED IN CAVES. THE WORK OF SURVIVAL WAS BROKEN UP BETWEEN THE HUNTERS AND THE GATHERS.
As a business, you must satisfy both hunters and gatherers.
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Technical SEO refers to improving a website’s technical aspects to increase its search engine’s pages.
Technical optimization pillars make a website faster, easier to crawl, and more understandable for search engines.
Technical search engine optimization (SEO) is part of on-page SEO. On-page SEO focuses on improving elements on your website to get higher rankings. On-page SEO is the opposite of off-page SEO. Off-page SEO is about generating exposure for a website through other channels.
Google and other search engines want to present their users with the best possible results for their queries.
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This is creating video content for TV, home video, or the internet. It is the equivalent of filmmaking. However, the video is recorded digitally as computer files stored on SSDs or memory cards and does not target movie theater audiences. There are three stages of video production:
- Pre-production
- Production (also known as principal photography)
- Post-production
Pre-production involves all of the planning aspects of the video production process before filming begins. Pre-production includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production that captures the video content (moving images or videography). It involves filming the subject(s) of the video.
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Did you know that Google Search Ranks Your Website Based on How Long It Takes Your Website Pages to Open for a First-Time Visitor?
Would you happen to know how long your website pages will open for first-time visitors?
Google Page Ranking Penalty
Starting in May 2021, Google will penalize websites that take more than 2.5 seconds to open for a first-time visitor on a mobile phone on a 3G connection!
The average website on a mobile phone connecting at 3G speeds takes “27.3 Seconds” to open!
Don’t let your slow-opening web pages cost you customers!
Our client’s website pages open in under 2 seconds on a mobile phone on a 3G connection!
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