Use LinkedIn Contacts For Email Campaigns
As an Executive Coach I help founders find the right kind of help at the right time. Most early stage businesses, what we call the “Build Stage” business, have many serious challenges. One of these is what we call “Discovery”. Last week I taught you how to Maximize Your Blog Post Reach To Make More Sales!. This week I’ll teach you how to “Use LinkedIn Contacts for Email Campaigns“. Your LinkedIn contacts are often your most valuable list of potential clients. Yet, without knowing the secret I’m sharing today, getting your email list out of LinkedIn can be a challenge. LinkedIn actually makes the process easy, but a bit “hidden”. Ready? Let’s get started!
Step 1: “Login” and click “Me” under your image
1A starts with logging/signing into your LinkedIn account. Once signed in, look for your image icon in the top right corner and click on the “Me” down arrow.
1B: A drop-down window appears. Look for “Account” heading, then click on “Settings & Privacy”.
Step 2: Select “Account” & “Download Your Data”
2: A new screen appears as shown above. Find “Download your data” and click on it.
Step 3: Create & Measure Social Media Campaigns
3: A new screen appears as shown above. Make sure “Account” is highlighted.
3A: Click on the circle next to “Pick and choose”.
3B: Next click on the button labelled “Request Archive”.
Step 4: Confirm Download by Entering Password
4: The “Request Archive” button will gray out and a small popup window appears.
4A: Enter your LinkedIn password in the box.
4B: Next click on the “Done” button.
Step 5: Download Occurs in About 10 Minutes
5: The title on the “Request Archive” button will change to “Request Pending” and gray out. At the top right of the screen, you will see “Download pending” under the “Close” button.
In about 10 minutes (can be longer) you will receive the download of your LinkedIn contacts.
Step 6: Check For LinkedIn Email
6: After about 10 minutes, check for an email from LinkedIn similar to that shown above. Click to open the LinkedIn email.
Step 7: Open the LinkedIn Archive Data page
7: The content of the LinkedIn email will look similar to the above image. Click on the blue text “download it with this link”. This will open a new window as shown in the next step.
Step 8: Download the Archive
8: The LinkedIn Download Your Data page opens. At the top right under the “Close” text, you will see the message “Download Available”. Grayed out you will see your prior selections. Click on the “Download archive” button.
Step 9: Download Occurs in About 10 Minutes
9: The title on the “Down Archive” button will gray out. Your browser will indicate that a file is downloading. It should take under 10 seconds for most files to download
Step 10: Download Occurs in About 10 Minutes
10: Open your file tool on Mac or PC. Look for the file named “Basic_LinkedInDataExport_MM-DD-YYYY.zip”. Unzip the file (usually by double clicking on the file name). A file with the name “Connections.csv” should appear in your file tool. This is the file you will import into your Email Campaign Management Tool (ex: MailChimp, Drip.io). If you open “Connections.csv” you will see contents similar to below. The file contains: First Name, Last Name, Email Address, Company, Position, Connected On (Date) and Tags. These are the only fields LinkedIn provides. The person’s image is also NOT provided.
I hope I have educated you on how to “Use LinkedIn Contacts for Email Campaigns“. If you follow my advice, you’ll develop great campaigns across LinkedIn and other social media platforms. The more money that rolls in, the more you will invest in more campaigns. Eventually, you’ll hire a part-time, then full-time, social media manager to create, manage and report on all these campaigns.
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Next time …
In the next blog post, I will write about “10 Ways to Minimize Product Returns“.
Read a Previous Post: “Startup Capital: 10 Slides to Funding Success – The Cover Slide – Part 1 of 10“
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