7 Critical SaaS Metrics to Track

  1. # of Unique Monthly Visitors
  2. # of Leads Generated by Email Opt-ins
  3. # of People who have signed up for service via a free demo
  4. # of Customers who have paid you
  5. MRR – Total revenue made that month (excludes expenses, split, etcetera) – Look at payment processor such as Stripe. Go from 1st to end
  6. % of people who Churn monthly – People who cancel after they have paid you money. You can use Bare Metrics
  7. $ LTV – Lifetime value of average customer calculated for that month
  8. Unique visitors/ Customers

$100 MBA 1011 and 1012



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