31 Best Reasons to Run Your Business on WordPress

31 Best Reasons to Run Your Business on WordPress

31 Best Reasons to Run Your Business on WordPress
Why WordPress is the Safe Choice


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❏ Today I will talk about  31 Best Reasons to Run Your Business on WordPress (Link)

We have or are starting a business. Perhaps we have an old website that looks terrible when viewed on our phone. Maybe we want to try our hand at writing and want to start a blog. We need a website but we read and hear so many conflicting options.

WordPress – SquareSpace – Wix – Weebly – GoDaddy – How do we make the best choice for us?

As a small business person, college-educated engineer, serial entrepreneur, author, publisher, and software developer, I recommend you go with the safe choice – WordPress.

Allow me to share 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 1. WordPress is FREE!

Yes, that’s right. WordPress is 100% Free to download and use. In fact, WordPress got its start as a blogging platform when it first launched on May 27, 2003. On that date, anyone could download WordPress for free and set up a blog on their own home computer and share their blog posts with the world without spending a single penny!

There are many services today that claim to be easy for a layperson to use. Don’t buy it! Some of the top so-called easy-to-use website builders out there are SquareSpace, Wix, Site Builder, GoDaddy – the list seems endless – all require considerable time and effort to set up the simplest of websites. 

WordPress can be installed by answering a few simple questions – Domain Name plus Your Name and Contact Info – and a full website with a builtin blog is up and running. If you’re open to reading a WordPress guide or two, you can learn the best software to add (called Plugins) to add additional features 

Now if you’re like most small businesses who just want a great looking website, with or without eCommerce (ability to sell your products and services) or an individual who wants to start with a blog before building a full website, you can select a provider that provides Website Design, Development, Maintenance, Security, Support & Hosting all done for you. At IdeaToGrowth.com we offer all of these services, including your website, for as little as 10 USD ($10) per month.

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 2. 32.8+% of Websites & Blogs Choose WordPress

According to W3Techs, over 32.8% of all websites worldwide use WordPress, making it the largest system for running websites and still growing. Click on their name/link to see the latest numbers. The users and website developers of the world have voted and WordPress has won and is continuing to win.

Yes, you can choose from WordPress competitors, but ask yourself “why”? In business, you are generally going to get the best supply and the best choices when you choose the leading platform. Yes, you can buy a Subaru (they’re great vehicles) but when it comes to getting it serviced, it’s likely to cost you more, and you’ll likely have to drive farther, to find a service provider. WordPress is everywhere. Finding help is quick and inexpensive compared to many other solutions.

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 3. Biggest World Brands Use WordPress

Some of the biggest brands in the world use WordPress. Some notable examples:

To see a list of 100+ major corporations using WordPress visit this link.

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 4. Built for eCommerce (Online Selling)

Today, more and more of us are buying our goods and services on the internet. Internet millionaires are being made every day. Likely, you would like to become one of them, right? 

The ability to sell your good and services easily through your website is more important today than it has ever been. If your website was built 5 to 10 years ago, your website was likely not constructed to sell your goods and services.

I have met many local small businesses who don’t believe being able to sell through their website is important because 100% of their customers are local.

I’ve told and proved to them, they are 100% WRONG!

Today, 100% of their customers are local because few people from more than a few miles away are going to drive to their business to buy their goods or services. When you add eCommerce (ability to sell online) to your website, “Anyone in the World can NOW GIVE YOU MONEY!”

But now I’ll have to ship that product to them. I don’t know how to (or don’t want to) pack and ship stuff. Well, I have a simple solution. Take the product to your local UPS store. They’ll pack it and ship it for you! They’ll even stop by your store to pick up all the stuff you sold online and take care of it. Really, there is no excuse to not sell your goods and services through your website. 

We use WooCommerce for all of our clients. It is the #1 eCommerce software for WordPress. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 5. Thousands of Different “Looks” (Themes)

Most of us are particular about the “look” of our website. Thousands of developers have answered that need by developing thousands of “themes”. A theme is the term used to describe software that is added to WordPress to make your website look a particular way. 

At IdeaToGrowth.com we have found that because every client is different, and every business need is different, the big, fancy themes you might have seen advertised are not a good choice for most. Inevitably they’re missing things the client wants and they have stuff that the client doesn’t want. This results in us having to change the theme to add in features the client wants, and disable or remove the features the client doesn’t want in order to optimize performance. Often, the software changes the client needs are incompatible the theme they have chosen for the “look” they want. Changes to another vendors theme can cost the client “a lot of money” as it can take dozens of hours to add and remove features.

For this reason, at IdeaToGrowth.com we don’t use fancy themes. We start each client project with a very basic starter theme and then add in just those features that our client wants and needs. The website costs our clients a lot less money, the web pages open faster on clients desktops and phones, and our clients are happy!

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 6. Customizable to Meet Your Needs (Plugins)

WordPress “just works” right out of the box. Even so, since WordPress is a “framework” it makes it possible to easily add those features to your website that you really want. Think of WordPress as a new car. Every car comes with the basics. Four wheels. An engine. A radio. Seats. But most of us like to have a few “upgrades”. Turbocharged engine. Stereo radio with Apple Carplay. Leather seating. 

WordPress is like an auto. The upgrades we call them software Plugins.

You can add more security features (WordFence, Sucuri). You can add eCommerce capability (WooCommerce, Stripe, Square). You can add Membership capability (PaidMembershipPro). The list of upgrades is almost endless. The key thing is to not go crazy on upgrades. Each WordPress Plugin takes time to install, check, maintain, upgrades and has an impact on the time it takes a webpage to open on your website. Listen to your website developer and only add those plugins that will bring measurable value to your visitor experience and revenue.

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 7. Sites Look Great on Mobile & Desktop

One of the ways I find new clients is to look around the world-wide-web for “old websites”. Websites that were built prior to 2015 were typically not built to be “responsive’. The word “responsive” is a word website folks use to describe a website that adjusts the layout look and feel to be different and optimized for the size of the computer/mobile screen size. 

We’ve all seen websites that are not properly set up to be displayed on mobile. We use our fingers to pinch in and zoom to try to read the text and figure out the pictures. It’s so frustrating that 99% of visitors who land on a site that has not been designed to be responsive, simply tap the back arrow or swipe to go look for a competitors website that they can read! That’s a potential lost sale every time that happens. Who can afford that?

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 8. Search Engine Optimized (SEO)

Most of us have heard the phrase SEO. SEO is short for Search Engine Optimization. That’s a mouthful that means nothing to owners of most websites, but they know its something important.

SEO is the term used to describe what developers and marketing experts do in order to make your website “discoverable” by your clients. 

Yep, that’s pretty important. There are “billions” of web pages. If your website doesn’t have good SEO, it’s going to be hard for potential clients to “discover” you. 

An entire line of businesses is built around providing SEO to businesses. These businesses all use expensive software and inexpensive plugins to make your website have great SEO.

If a small business owner doesn’t have a budget of several hundred to several thousands of dollars a month, they need to learn how to use the easy to use plugins that are available for WordPress that will help your web pages become more easily discoverable to your customers. It’s not hard, but it will take you setting aside time to watch a number of videos and go through some guides to become proficient at the task. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 9. Hosts Images, Videos & More! (Multimedia)

Each year fewer and fewer people “read stuff”. More and more of us prefer to consume our web content via a short video. Why read a bunch of words when we’d rather see a bunch of images?

WordPress is designed for Image and Videos. That’s one reason its the leading CMS (Content Management System) in the world. 

Whether you’re simply setting up a website to share thousands of family photos and videos, or you’re a business with dozens to thousands of products to showcase with multiple images and videos for each, WordPress is built to handle your multimedia needs. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 10. Easy-to-Learn by Non-Technical Clients

WordPress was originally created to serve as a blogginBacau platform. Bloggers demanded that WordPress be quick and easy to learn because their job was blogging, not becoming a technical nerd. 

Because of this early decision, WordPress has always been easy to set up and learn how to use by non-techy folks. Over the years it has gotten simpler and simpler. Today, most basic things that a nearly minted website owner needs to accomplish is fairly obvious or easily discoverable. For everyone, there are tons of easy and quick to access online help and guides. Simply type “How do I do X on WordPress” into your browser and you will get back millions of responses with the simplest solutions, guides, and videos on page one of the reply screen. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 11. Low-Cost Professional Managed Support

Most website owners want a website that does everything they need it to do to maximize their business income but don’t want to be bothered by any of the technical details. If you’re running a personal blog or small personal website, you can likely learn how to do everything you need on your own over weeks, months or even years.

However, if you’re a business, “time is money”. You and your staff have other fulltime priorities that don’t allow for time to learn how to do “all this website stuff”. You need someone you can trust to manage all the website stuff. 

That’s why there is Professional Managed Support for your website. Type Professional Managed Website Support into your browser. Hundreds of thousands of links are returned. How do you pick? Most will ask a fellow business person who they use. Others will pick the one that is local. Others will pick the one that has the most polished looking website. 

I suggest making a list of all of the website support services that you need for your business. The options for support is lengthy and the prices can get expensive. 

At IdeaToGrowth.com we offer a set of Low-Cost Professional Managed Website Services for every budget. Use our checklist to compare to our competition to help you make the right choice for your business. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 12. Easy to Switch Website Hosting Providers

A Website Hosting provider is a company that owns the computer hardware that your website physically runs on. It is a very capital intensive business, so the list of providers that are able to financially keep the best computers available for you to “rent” is relatively short. 

Today it is relatively easy to switch from one hosting provider to another. Again, software plugins exist that literally make this almost a 1-click switch. 

Changing hosting providers still takes time and effort so changing frequently is not recommended. However, should your hosting needs suddenly change up or down, that is a good time to looks at prices and feature sets of the top 5-10 providers. Today, most website computers (referred to as “servers”) run on Intel processors, use the Linus operation system, and use Flash storage (and not hard drives) for optimum performance. A shared server with your own dedicated CPU, 1-Gig of DRAM and 30-50GB of Flash storage can be had from multiple vendors for around 5 USD ($5) per month. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 13. Easier to Switch Website Developers

Back before WordPress, most websites were “hand coded”. This meant that if you had a falling out with your website developer, or if the website developer “Ghosted You”, you often had to rebuild your website from scratch with a different developer.

With WordPress, that problem no longer exists. 

Any experienced WordPress developer can take over your WordPress site and within an hour of familiarizing themselves with your website, can do whatever needs to be done to your website. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 14. World’s #1 Blogging Platform

As stated earlier, WordPress was originally developed as a blogging platform. Over time, other developers recognized the superior structure of WordPress and help enhance the framework to be fantastic as a full website development tool. 

Today there are great plugins for helping bloggers.

A few include spell checkers, grammar checkers, plagiarism checkers, SEO tools, Keyword Research tools and more.

There are other platforms that have been developed for blogging which has helped keep the development community behind WordPress “on their toes”, but why choose a smaller market share blogging platform?

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 15. 1-Click Blog Publishing & Scheduling

I get asked all the time from newbie bloggers about how to schedule and publish their blog posts. Do they need a special plugin? Do they have to set an alarm on their watch to remind them when to publish their latest blog post?

WordPress makes it easy! 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 16. Membership Platform

Does your website have the ability to “have members”? No? Then you are missing out on incredible streams of revenue! People love to be members of almost everything. Credit cards started doing “Reward Membership Clubs” more years ago than I can remember. Many large corporations have “Loyalty Membership Club”. All of these companies use Memberships to Attract, Retain and Sell to their members. WordPress rocks at being a membership site. There are many great plugins you can use. I use “Paid Membership Pro” for my site and my clients. Its name is a misnomer as the plugin is free – and it is awesome. Check it out.

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 17. Social Media Integration

WordPress is all about Social Media integration. Virtually every theme has Social Media Links built into either the Top Bar, the Header, the Footer, and the Sidebar. If your website doesn’t have Social Media capability – and in all four of those sections of your website that I just mentioned, then you are literally leaving “Money on the Table”. Your business should be on all of the top social media sites: Facebook, LinkedIn, Pinterest, Instagram, Twitter – at a minimum. You should be using a social media scheduling tool to manage all of the social media interactions. I currently use Sendible for handling all of my and my clients’ social media. It’s easy to learn to use and it can manage most social media platforms. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 18. Customer Relationship Management (CRM)

Are you sure you understand what a true CRM tool is?

A CRM (customer relationship management tool) allows you to manage customer information in one location. It also provides you with valuable insights into your business’s history with the customer.

How do you manage your customer relationships? Perhaps you really don’t. Maybe you use a spreadsheet? A few of you perhaps use serious CRM tools like Zoho or SalesForce. If you sell through your site there’s a good chance you use WooCommerce. Check out this article of 10 Top CRM Plugin for WooCommerce.

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 19. High Levels of Security

It seems like every website in the world is being hacked today. Target, Marriot – so many companies hacked that it has become a blur. The good news is that most of the hacks were through the incompetence of the companies internal computer teams. Each case was different, but it all came down to a failure in security processes. In some cases, passwords were “123456”. In other cases, no password at all was set. The bottom line, if the proper security software has been installed and properly configured, few to none of these break-ins would have been possible.

WordPress has the best security software plugin in the worlds. WordFence, Cloudflare, Sucuri Security – Auditing, Malware Scanner and Hardening, Akismet Anti-Spam – are some of the key software plugins we use. We also do custom hardening on the server as well. Bottom line: There is no reason your site should be able to be broken into or compromised if you’re running WordPress.

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 20. Multi-User Support

WordPress is built from the ground up for multi-user support. Heck, Walt Disney runs their sites on it and you can only imagine the number of visitors to their sites that they get every minute of every day! Load-balancing, replication – WordPress does it all. You worry about finding all the clients you want. WordPress can handle the load. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 21. Forums, Guides & More for Self Support

WordPress started out for bloggers. Bloggers want to write, not spend all their time setting up and managing a website. There are thousands of WordPress forums available to help you whether you are a beginner or an expert – and their (mostly) all 100% FREE!

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 22. Easy to Add Client Testimonials

We all understand the power and value of client testimonials on our website. With WordPress you are free to add each one manually, allow clients to do so independently, or review each client testimonial prior to each one being visible on your website. I recommend that latter as you don’t want uncontrolled posting onto your website. Some folks can get pretty mad over the simplest of issues and go off on a rant. 

Check out this link to find the Best WordPress Testimonial Plugins

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 23. Powerful Content Management System (CMS)

There are two basic types of websites – Static and Dynamic. A Static website is exactly what it sounds like. The content is static – it never changes. Many of the simplest websites are static sites. Most are one-page sites that list the name of the business, the address, phone number, hours of operation and maybe a street picture of the location of the building. It that works for what you need – have a static website. 

However, nearly 100% of businesses need much more than that for their website. They need a Dynamic website – one that is able to be integrated with easily by both its owners and visitors. Dynamic website all need a CMS – Content  Management System – and WordPress is built as a CMS. All CMS’s have databases. WordPress can use any database – SQL, MySQL, Postgres, and newer databases from Google, AWS, IBM, and others. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 24. Create Forums

If you want to set up and run your own forum, WordPress can do that too. Check out this blog post for the Best WordPress Forum Plugins

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 25. Easy to Create Forms

I Love Forms! If you want to grow your business like a rocket and not a tortoise, you will love forms too! The most common of all forms is the Contact Form. You’ve seen them. The simplest is the single box that asks for your email only, or your email and your first name. A form is the common interface to saving information into your database for later use. 

You can create larger, more complicated forms for complex business processes. I have a SaaS (Software as a Service) product that is comprised of over a hundred forms and over 1000 fields. 

As I said, I Love Forms, and you should too!

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 26. Add/Delete/Update Products Easily

If you run a business in which you sell physical products, you likely are changing both products and product prices constantly. This can be a major pain and time consumer. WordPress makes it easy. I use WooCommerce for my site and the sites of my clients. You can quickly go to a list of product and change prices, adjust inventory, create sales start-stop dates, add a new product, delete a product – all in moments. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 27. Multilingual

I can not tell you how many businesses never think about any language other than the one the business owner speaks. What a mistake! If you are living in major American cities like New York, Los Angeles, San Francisco, Houston, Dallas and many more, you are ignoring large swaths of potential customers by having your website only available in your native tongue. If you live in Europe, you are even more dependant on having potential clients being able to read your website in multiple languages. 

WordPress has great plugins that you can install in your navigation top bar to allow a visitor to switch to their preferred language. Tools like Google Translate can allow you to quickly convert your written content to any language. There is no good excuse for ignoring potential customers simply because they don’t read your native tongue. Check out this review of WordPress Translation Plugins.

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 28. Best Online Secure Payment Systems

I talked earlier about the importance of security and how WordPress is great at security. The first step in having a secure online payment system is to have an SSL Certificate for your website. Read this post I wrote to learn how easy and inexpensive it is to put an SSL certificate on your website – 17 Upside of Migrating Your Website from HTTP to HTTPS

The next step is to select a world-class payments processor. The best ones are all integrated with WordPress. I use both Stripe and Square (SquareUp) for my site and my clients. All the financial transactions and client confidential payment information take place on their web servers – NOT YOURS! This means that should your website get hacked, you don’t have to worry about being ruined by the loss of your clients’ financial information. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 29. Easy to Learn Universal Dashboard

Every WordPress Dashboard looks the same. The Dashboard is where you, the website owner or administrator, interface to WordPress. As dashboards go, the WordPress dashboard is fairly simple. This makes it easy for even novice users to get comfortable interacting with WordPress in under an hour. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 30. Saves You Money

WordPress is FREE! Yes, it definitely costs you in time to learn to use and to manage it, but that will be true of any software you use. You can spend money on premium Plugins, but you don’t have to spend any money to have a fast, easy-to-use, secure WordPress site. You can even host your site for free, but I recommend spending $5/month to host your own site. If you outsource your website management, which I recommend for most small businesses, you can find very competitive prices because the majority of websites run on WordPress, so there’s a lot of experts from which to choose. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

□ 31. WordPress Constantly Improving

WordPress is an Open Source platform. That means that there are literally millions of programmers around the world that contribute daily to making WordPress faster, safer and easier to use. 

This is one of the 31 Best Reasons to Run Your Business on WordPress and Why WordPress is the Safe Choice for virtually everyone.

 

Related:  New Years Resolutions or Tasks – Which Should You Set?  (Link)

Conclusion – 21 Key Traits of an Entrepreneur

OK, that’s it for this post. If you have questions, reach out. I’m here to help.

I hope I have educated you on the 31 Best Reasons to Run Your Business on WordPress – Why WordPress is the Safe Choice for your business or blog. 

Join with me and the millions of other WordPress users in having fun and using WordPress to make tons of money!


Sales ARE OPEN for My New Book!

“Angel Investors to Venture Capital – 10 Slides to Startup Funding Success – Entrepreneurs Guide to Startup Fundraising”


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