NEWSLETTER MARKETING SERVICE
Do you remember the company Newsletter?
Businesses started doing a Monthly Newsletter back in the times of the Romans.
Newsletter Marketing is the practice of companies sending informational and product-focused content. We send Newsletters via a digitally emailed letter to a subscriber list comprising leads and existing clients.
A Newsletter is a communication tool. Businesses share the newsletter’s relevant information with their customers, prospects, and subscribers.
Newsletters give you direct access to your audience’s inbox. Direct access to your audience allows you to share engaging content, promote sales and drive traffic to your website.
Businesses still do a regular newsletter to their leads and clients in today’s world.
Because newsletters work! Magazines and old-fashioned newspapers are just a variant of old-fashioned Newsletters.
Newsletters help build “habit.” For example, the habit of getting a business newsletter that entertains or educations is a powerful habit that helps build trust. Trust often leads to you closing that sale vs. your competitor.
HOW WE WRITE NEWSLETTERS
- Evaluate if an email newsletter is the right business “fit.”
- Determine the right kind of newsletter
- Balance your newsletter to be 90% educational and 10% promotional
- Set expectations on your Subscribe page
- Make creative email subject line
- Pick one Call-To-Action (CTA)
- Keep the design simple and copy focused
- Make sure images have alt text (ADA Compliance)
- Make it easy to unsubscribe
- Test, test, then test some more!
Your written content must answer the critical questions of a Customer Prospect. The written content must also be Search Engine Optimized to “Get Ranked” (get on page 1) in a Google search. Otherwise, the content you have written will never “be discovered” by Google Search.
You want the content we write to be “sticky.” We write blog posts that are sure to increase traffic to your website traffic.
- How the topic of the content
- How many words the content should contain (We generally recommend starting at a minimum of 1250 for better Google Ranking)
- Specific SEO Keywords for the content (or if we should choose)
- Any particular images you want (or if we should choose)
- If we should publish the content on your website for you
Why Hire Why Hire IdeaToGrowth Digital Marketing Agency??
We Use a Best Practices Newsletter Writing Service Checklist
To ensure that we provide outstanding quality every time we do a project, we use a series of Checklists. We’re all human, and mistakes will happen, but these checklists help us provide our clients with the highest quality project results. Does your current firm do this?
- SEO Basics Checklist
- Keyword Research Checklist
- On-Page SEO Checklist
- Technical SEO Checklist
- Content Checklist
- Link Building Checklist
- Grammar Checklist
SEO Targeted Newsletter Writing Service
We research the keywords we target in our writing to ensure market-related and high traffic.
Complete SEO Competitor Research
We do SEO (Search Engine Optimization) on the keywords your Top Competitors are Ranking for on Google in both the USA and your Specific Sales area.
Create a List of Recommended Newsletter Writing Service Topics
We create a list of the best topics to write on to improve your Google Ranking on your most important products/services from the SEO Competitor research.
Recommend Content Newsletter Service Article Title
Once you’ve chosen your article topics, we will research and recommend what we believe will be the best Title for each article.
We Write the Content Newsletter Service Article
We will write the article focussing on answering as many of the Frequently Asked Questions (FAQ) that potential clients ask about related to the primary topic. The written paper is entirely grammar, and plagiarism checked using Grammarly Professional.
We offer unlimited reviews of the content we write at no extra cost. We want to ensure you are delighted with the end product.
Quick Turn-Around Time
Most of the time, you receive the first draft within 72 hours without compromising on the quality of the job done.
We use various tools to ensure that our content is 100% original and cite all sources.
Newsletter Writing Service Packages
Our most popular packages are shown below.
In Which Package Should I Invest?
I generally recommend the 6 or 12 packages as they represent the best value. Your business likely has multiple services or products that a blog post and or social media post will need help to rank on Google.
Why 500 word, 750 words, 1250 word, and 5000-word Newsletter?
The word count choice is really about your budget. In a 500-word blog post, we can typically cover 1-3 keywords related to your product or service. In a 750-word blog post, we can typically cover 3-7 keywords related to your product or service. In a 1250-word blog post, we can typically cover 5-10 keywords related to your product or service. In a 5000-word blog post called Long-Form Content, we can dive deep into a critical topic related to your product or service.
A Long-Form article on your product or service will become a CornerStone Content piece on your product or service. The general rule of thumb is that each product or service should have one CornerStone Content article. Often, this might be an in-depth dive into getting the most out of a product or service. Alternately, it might dive deep into a medical, legal, or similar topic to answer those challenging prospective Client questions.
However, in most cases, it is better first to write several smaller word count Newsletters, build out the primary keywords, attract customers, and then invest in a CornerStone Content piece. The bottom line is that the more keywords in a blog post that we can do a great job of writing about, the more visitors you will attract to your website.
When Should We Publish a Newsletter?
The first Newsletter should publish immediately upon completion. If you buy a 6-article package, all on the same product or service, I recommend publishing one article every other week. Doing a 14-day gap gives time to promote the Newsletter and squeeze out as much SEO juice as possible. If you buy a 6-Newsletter package, with only 1 to 2 articles on each of 3 to 6 products or services, I recommend publishing one article every week, on alternating products or services.
If you buy a 12-Newsletter package, with only 2 to 6 Newsletter on each of 2 to 6 products or services, I recommend publishing one Newsletter every week, on alternating products or services. If you buy a 12-Newsletter package, all focussed on the same product or service, I recommend publishing one Newsletter every week. Getting a Prospect or Client into the habit of checking your website every 7-days to learn something new helps speed them towards making a buying decision. So now you know the best way to use each of the packages below. Make your choice, and Let’s Get Started!
1 Newsletter: 500 Words: Includes Posting on Website, Facebook & LinkedIn – $399.00
1 Newsletter: 750 Words: Includes Posting on Website, Facebook & LinkedIn – $499.00
1 Newsletter: 1250 Words: Includes Posting on Website, Facebook & LinkedIn – $599.00
1 Newsletter: 5000 Words: Includes Posting on Website, Facebook & LinkedIn – $1999.00
6 Newsletters: 500 Words (each): Includes Posting on Website, Facebook & LinkedIn – $1994.00 Save $400
6 Newsletters: 750 Words (each): Includes Posting on Website, Facebook & LinkedIn – $2494.00 Save $500
6 Newsletters: 1250 Words (each): Includes Posting on Website, Facebook & LinkedIn – $2994.00 Save $600
12 Newsletters: 500 Words (each): Includes Posting on Website, Facebook & LinkedIn – $3988.00 Save $800
12 Newsletters: 750 Words (each): Includes Posting on Website, Facebook & LinkedIn – $4988.00 Save $1000
12 Newsletters: 1250 Words (each): Includes Posting on Website, Facebook & LinkedIn – $5988.00 Save $1200
Images are extra and start at $49.00 each. Each article should have at least one unique image. Alternately, the client may supply us a photo (Client must have full reprint rights) at a size of 2000 pixels wide (minimum) by 1500 tall (minimum).
Everyone has questions. Tap the button, and let’s schedule a chat.
HAVE QUESTIONS? READY TO ORDER?
There are many more questions you likely have about solving your business challenges.
Let’s Set Up a 100% FREE, NO OBLIGATION F2F Meeting, Zoom Meeting, or Phone Call to learn more about each other.
PS: In March 2021, I completed the two-dose Covid-19 vaccination. In October 2021, I completed the 3rd dose booster shot. In F2F in-person meetings, I am happy to wear a mask upon request. We can meet at your office or a coffee shop convenient to you.